IAB 2013 Operating Agenda: The Brand Moment
The IAB 2013 Operating Agenda: The Brand Moment is the top-level objective of the IAB, guiding the creation of new initiatives and advancing existing endeavors.
•3MS (Making Measurement Make Sense)
•Viewability Standard
•Rising Stars Ad Units
•Safe Frames
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•Global IAB Collaboration
•Professional Development Classes
•Digital Media Sales Certification
•Digital Buyers Certification Program
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•DAA (Digital Advertising Alliance)
•DNT Resolution
•Consumer Ad Campaign
•Mobile Privacy Principles
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•Ad Technology Council
•Quality Assurance Guidelines Expansion
•Open RTB & Exchange Infrastructure
•eBusiness: Discrepencies & Automation
•Data Standards, Quality & Best Practices
•Social Data Best Practices
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•Mobile Marketing Center Of Excellence
•Digital New Fronts
•Future of the Cookie
•Mobile Measurement
•Multi-Screen Study
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