The Weather Company: The World’s Best Weather

In the past year, The Weather Company (TWC) has undergone a remarkable transformation in leadership to become a data-led media and technology company.

Led by Chairman and CEO David Kenny, top executives from The Weather Company will lead the conversation on why weather is the secret weapon for any marketer, and why advertisers simply can’t afford not to incorporate weather into their plans.

With over 51 million unduplicated monthly users on weather.com, 100 million downloads of our mobile apps, more than 38 million monthly mobile web and app UVs, and six million monthly tablet UVs, we’ll discuss the proprietary mix of content, data, and technology that can help marketers reach this massive audience.

This one-hour interactive presentation will include TWC’s four-part strategy for delivering a premium audience to advertisers across all screens. From its core focus on weather to its new editorial leadership and direction on weather.com, mobile and tablet, to its laser focus on local—both in content and advertising, and explaining consumers’ every-screen relationship with the brand, TWC executives will share insights and future plans.

Those plans include aggressive growth in video, both owned and procured, in 2013, including redesigning the video experience across desktop, tablet, and handset, launching a new YouTube experience, and premiering six original digital series in 2013. The objective is over one billion video streams across all devices. And this is just the beginning.

Request an invite: CAn@weather.com