This site is meant to be a resource for marketers for illustrative purposes only, in order to provides a simplified view of the data ecosystem through a common lens. There are many variations and nuances in how companies work together that are not presented here. Although the IAB strives to maintain the most up to date information available, we recognize the ecosystem changes in near-real time. Therefore, certain aspects of this content may become outdated or irrelevant, and therefore does not claim to represent a complete and accurate view of the entire data ecosystem. For more information on data practices, it is recommended you discuss options with your partners.