About This Site

The "Data Driven Advertising" website was developed out of the IAB Data Council's marketer and agency education initiative. The IAB Data Council is dedicated to demystifying data usage and control in the interactive advertising marketplace. The council objective is to enable revenue growth through the establishment of quality, transparency, accountability and consumer protection in data usage.

This site is meant to be an evolving resource for interactive advertising professionals. Should you have any suggestions that can improve the site, or additional resources that should be considered for inclusion, please email your suggestions to [email protected].

IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you’re an IAB member and would like to participate, or would just like to learn more, please email [email protected] or phone (212) 380-4715.