IAB Member Breakfast: Content Monetization Through Emotional Attachment

Today, marketers and publishers are tasked with creating vast amounts of content. But as we layout our publishing calendars how do we predict what will be a smash and what will flop?
Join an exclusive discussion to learn about new tools for measuring your content’s emotional attachment, led by New Media Metrics co-founders Gary Reisman and Denise Larson.
We’ll tackle monetization from a brand and content perspective. We’ll learn how to evaluate original content in the framework of emotional attachment.  We’ll see how LEAP (Leveraging Emotional Attachment for Profit) scores have been used to predict TV hits and misses, and how the latest digital original
content stacks up.

Discussion will be moderated by Sherrill Mane, Senior Vice President of Research, Analytics, and Measurement, Interactive Advertising Bureau.
July 30, 2013
Breakfast Served:  8:00am-9:00am
Presentation & Discussion: 9:00am-10:30am

116 East 27th Street, New York City, 8th Floor