IAB Committees & Councils: What's Happening

The IAB helps drive the industry forward through the efforts of eleven committees and nine councils in various industry segments. Comprised of some of the brightest minds in their space, these groups work together to develop solutions that improve the interactive advertising and marketing ecosystem.

2014 Activities & Initiatives
Read Recent IAB Committee & Council News 

Committees

3 Working Groups launched:

  • IAB Digital Audio Events
  • Digital Audio Buyer's Guide
  • Podcast

Email [email protected] if you are interested in participating. 

  • Updated Games Platform Status Report being revised by working group led by Sandro Camarao (Mediabrix) and Randy Shaffer (Microsoft)
  • Working Groups: Future of the Cookie, Location Data, Mobile Programmatic, XSOS.  To participate in, or learn more about these groups, contact Kenya Reynolds at [email protected]
  • Global Mobile Advertising Revenue Hits $19.3 Billion in 2013, Nearly Doubling From Previous Year.  Read the IAB, IAB Europe and IHS report, here
  • Make Mobile Work Webinar Series continues with "Measure You Mobile Campaigns to Track Success on November 4th
  • Creative & Case Study Showcases
  • Go to the IAB's Mobile Center for more details on mobile related research, events, and projects
  • Committee Co-Chairs: Carine Roman, LinkedIn, and Christine Cuoco, Twitter
  • Call for working group volunteers, to plan a Social Media Sports Vertical event in Fall 2014 NYC. Contact Susan Borst for more details.

Councils

  • Supporting the Trustworthy Digital Supply Chain with working groups tackling issues of fraud, malware, piracy, and transparency in the ecosystem
  • QAG 2.0 - guiding the expansion of this program into a more broadly scoped digital supply chain accountability program
  • Future of the Cookie Working Group - seeking feedback for the development of practical guidance on implementing and developing state management technology.  Contribute here
  • IAB SafeFrame 1.1 Released - developing additional resources to ease adoption of SafeFrame while continuing to iteratively add features  
  • Other activities include the development of guidance for onboarding externally initiated specifications and open source projects

      Display Advertising & HTML5
      Resources:

  • Learn more about Programmatic and RTB initiatives, here
  • 4 Working Groups, that focus on:
    • Building a transparent & fair marketplace
    • Marketplace education and training
    • Standardization of definitions, terminology, and best practices
    • Making Programmatic work for brands

Recent

  • Getting Sponsored Content Right: The Consumer View. A new study of U.S. online news users and native advertising by IAB and Edelman Berland Download the report here.
  • Media Multitaskers and Purchase Influence, a custom analysis of syndicated Prosper Insight data to look at consumer and media behaviors of ‘Media Multitaskers.’ Read the blog post. The study is available here.
  • Original Digital Video Consumer Study.  Read the full report here.
  • Digital Video Ad Spend Study. The IAB and Advertiser Perceptions released a survey of agencies’ and marketers’ perspectives on ad spend in digital video at the NewFronts. The findings are available here.
  • IAB Digital Mixology Playbook, an in-depth whitepaper that showcases expert opinion from creatives, alcohol beverage marketers, and publishing executives. Find the whitepaper here.
  • Digital Influence on Auto Intenders, a new IAB study in conjunction with Prosper Insights. View the report here.

Resources

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