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Committees
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Working group on Digital Audio Tagging
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Working group to establish Audio Impression definition
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Update of Audio Ecosystem Overview
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Audio Agency Day planning underway
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Next meeting: Q3 meeting date TBD
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Bob Felsenthal, VP/Publisher B2B Magazine-Crain and Michael Friedenberg, CEO, IDG Enterprise are the new committee's co-chairs
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Meet guest speaker Brian Resnick, Global Brand & Communication Services Leader from Deloitte Touche Tohmatsu Limited and co-author of Designing B2B Brands--Lessons Learned from 195,000 Brand Managers, and learn about the IAB/Bizo primer, Building a B2B Brand Online for Dummies, at the committee's Q2 meeting, details below.
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Next meeting: May 16, 2013 in NYC
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2nd Annual Digital Content NewFronts take place April 29-May 3, 2013
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Digital Video Rising Stars released at ALM February 2013
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In-image advertising discussions taking place
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Video Suite education initiative is ongoing
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Next meeting: May 17, 2013 in NYC
more...
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Discussions underway to as committee realigns focus to changing the games space and explores new opportunities
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Next meeting: Q3 meeting in July in LA
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Audience Reach Measurement Definitions are in final review phase
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Next meeting: May 30, 2013 in NYC
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Launched February 2013
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March 25th kickoff meeting at the IAB confirmed mission and goals; 2013 agenda to be developed over the course of Q2
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Next meeting: June 13, 2013 in Chicago
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POV on Paid, Owned and Earned Initiative - IAB invites you to share opinions, thoughts, questions and research regarding the relationship of Paid to Owned to Earned via the Twitter hashtag #IABPOEM. Submit ideas for committee blog series #IABPOEM to [email protected]
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Check out recaps from April's Social Media Agency Day: Planning for Real Time: http://www.iab.net/socialmediaagencyday
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New Committee Co-Chair: welcome to Joel Lunenfeld, VP of Global Brand Strategy at Twitter
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Next meeting: Q3 meeting in July in LA
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Councils
The newly formed Ad Technology Advisory Board announces the first six working groups of the Ad Technology Council:
Next meeting: May 9, 2013 in San Francisco
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Collaborated with Research Council on Hispanic Consumers & Digital Media
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African American Working Group working with Nielsen and comScore on research that seeks to improve measurement of AA households
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Next meeting: October 3, 2013 in NYC
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Sales Award working group meeting to determine 2012 Award recipients be announced at the IAB Annual Leadership Meeting in February 2013
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Working group formed to vet an Online Sales/Media Kit being developed with Fusebox
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Town Hall forums taking place throughout the year
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Next forum: September 9, 2013
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Focused on three key initiatives in 2012: KPI & Metrics, Compensation and Accounts & Receivable
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Compensation Subgroup launched Q4 2012
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First 2013 meeting: May 8, 2013 in San Francisco
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