IAB Committees & Councils: What's Happening

The IAB helps drive the industry forward through the efforts of eleven committees and nine councils in various industry segments. Comprised of some of the brightest minds in their space, these groups work together to develop solutions that improve the interactive advertising and marketing ecosystem.

2014 Activities & Initiatives
Read Recent IAB Committee & Council News 

Committees

  • Updating the Audio Buyer's Guide
  • Programming Educational Events around Digital Audio
  • Developing a podcast primer
  • Next meeting: March 5, 2015 in NYC
  • Updated Games Platform Status Report being revised by working group led by Sandro Camarao (Mediabrix) and Randy Shaffer (Microsoft)

  • Working Groups: Future of the Cookie, Mobile Ad Ops, MRAID, Apps & Mobile Web Research, Mobile Programmatic Buying, and XSOS.  To participate in, or learn more about these groups, contact Kenya Reynolds at [email protected]
  • Global Mobile Advertising Revenue Hits $19.3 Billion in 2013, Nearly Doubling From Previous Year.  Read the IAB, IAB Europe and IHS report, here
  • Make Mobile Work Webinar Series continues with "Measure You Mobile Campaigns to Track Success on November 4th
  • Go to the IAB's Mobile Center for more details on mobile related research, events, and projects
  • IAB Tablet Creative Showcase
  • Tablet Buyer’s Guide

  • Town Hall: "Can Social Media drive Performance for brands?" July 21st in NYC.  RSVP here.
  • Committee Co-Chairs: Carine Roman, LinkedIn, and Christine Cuoco, Twitter
  • Call for working group volunteers, to plan a Social Media Sports Vertical event in Fall 2014 NYC. Contact Susan Borst for more details.

Councils

  • Resources for Display Advertising and HTML5:

- HTML5 for Digital Advertising 1.0, a primer for ad creation in HTML5
- Webinar overview of HTML5 for Digital Advertising - Oct. 23, 2013 webinar
- HTML5 for Digital Advertising Resources Wiki
- Join the Display Creative Guidelines Working Group to help establish HTML5 friendly creative guidelines

  • Supporting the Trustworthy Digital Supply Chain with working groups tackling issues of fraud, malware, piracy, and transparency in the ecosystem
  • QAG 2.0 - Guiding the expansion of this program into a more broadly scoped digital supply chain accountability program
  • Other activities include the development of guidance for onboarding externally initiated specifications and open source projects
  • SafeFrame - Developing additional resources to ease adoption of SafeFrame while continuing to iteratively add features
        - IAB SafeFrame 1.1 Released

 

  • Learn more about Programmatic and RTB initiatives, here
  • 4 Working Groups, that focus on:
    • Building a transparent & fair marketplace
    • Marketplace education and training
    • Standardization of definitions, terminology, and best practices
    • Making Programmatic work for brands
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