Certification Training Resources

The Digital Media Sales Certification program does not require training as a pre-requisite for the exam and, as a result, the IAB does not offer DMSC prep courses. However, since candidates should be knowledgeable about interactive trends and digital platforms we do recommend reviewing both the Study Guide and Candidate Handbook, both of which offer detailed blueprint of topics covered on the exam.

IAB Certification Resources

Study Guide
Candidate Handbook
DMSC Exam Blueprint
Practice Exam (login required; only available to approved applicants)

For those who wish a more structured “classroom” approach to training the following digital media training resources are also available:

Digital Media Training

  1. The Center for Sales Strategy
  2. Certified Sales Training
  3. Digital Media Training
  4. Econsultancy
  5. The Laredo Group

The Center for Sales Strategy   

The Center for Sales Strategy is offering an online course designed for salespeople to master the digital concepts needed to build effective online campaigns by learning the ‘what’ and ‘why’ of digital marketing. Based off a primer in the Digital Sales Accelerator workshop, this four-part course titled Digital What & Why will test your knowledge of key digital marketing vocabulary through online videos and quizzes at the end of each segment.

For more information or to see a course outline, click here or call 1-855-222-5550.

Certified Sales Training

Certified Sales Training courses are designed to help both traditional media sales experts and new team members quickly and efficiently navigate their way through the digital media ecosystem. Participants have the option to choose from four different digital advertising courses that use a combination of video lectures, hands-on workshop exercises, interactive tools and discussion. Click here for a list of courses.

Visit www.iab.certifiedsalestraining.com or call 1-855-386-8200 for more information

Digital Media Training

Digital Media Training (www.dmtraining.net) offers training to prepare you for the IAB Digital Media Sales Certification exam. This training is delivered on-demand or can be customized for a live audience. The on-demand training is a series of pre-recorded webinars, reference material and 200+ practice test questions designed to ensure you’re ready for the test. Click here for course agenda.

Click here to register today! Customized, live training sessions for corporations are available upon request. Please contact [email protected] or (212)502-3064 for more information.


Econsultanty offers two-day courses in NYC that touch on topics such as tools of the trade, how digital changed the paradigm, digital media projects, targeting, the mechanics of digital media, recent media trends and more. Click here to see a description of courses offered. Online, Classroom, or Fast-Track courses are available.

In-company training is available through interactive workshops or conferences. Contact [email protected] or (212) 972-0630 for more information.

The Laredo Group   

The Laredo Group has trained over 50,000 media sales professionals for over 15 years. Their courses include flexible IAB Certification preparation and other on-demand webinars, regularly scheduled public in-person seminars and on-site training for individuals and companies, including discounted course bundles for IAB Sales Certification Exam prep. In addition, The Laredo Group offers an on-going live update/Q&A monthly webinar program, Digital ACESsm, which satisfies the IAB continuing education requirement to maintain a valid certification.

Participants can choose between Essential* or Advanced Sales Training* bundles in webinar format or Intelligent Selling of Interactive Advertising*, Levels I, II, or III for the public or in-house customized seminar classes. IAB Members use referral code “IABCERTWEB” to receive $100 off webinars; or IABMEM1 for $100 off in-person public seminars. Visit here or contact [email protected] for more information.

*Course counts toward DMSC eligibility requirements for Options 2 and 3.

The Certification Commission and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.