Eligibility Requirements

Candidates are considered eligible for the Digital Media Sales Certification exam if they meet any of the following criteria:

Option 1: 2 years of work experience in digital media sales. Digital Media Sales is defined as the selling of digital media inventory but can also include the selling of services that enable agencies and marketers to optimize the planning and buying of digital audiences

Option 2: 1 year of work experience in digital media sales


2 years of work experience in digital media (non-sales roles)

plus completion of a continuing education or professional training program of a minimum of 15 hours* in digital media.

Option 3: 2 years of work experience in traditional media sales


5 years of work experience in general non-media sales,

plus completion of 30 hours* of continuing education in digital media from a U.S. accredited institution or professional training program

*Note: 50 minutes equals one hour of continuing education/training

Option 4: Graduate of a degree program in Digital Marketing (or Integrated Marketing Communications, with a significant number of classes in digital marketing) from a U.S. accredited institution, plus one year work experience in general sales or media.

NOTE: Graduates of non-U.S. accredited institutions. Applicants using Option 4 to meet eligibility requirements, and who have not graduated from an accredited degree program in Integrated Marketing/Communications in the United States, must have their transcript from their academic institution reviewed for equivalency. Applicants are responsible for submitting the report indicating equivalency to a U.S. program at the time of application and are responsible for costs associated with transcript review services. For assistance in having your transcript reviewed, please contact the following agencies:

  • American Association of Collegiate Registrars and Admissions Officers (AACRAO) www.aacrao.org, International Education Services.
  • National Association of Credential Evaluation Services (NACES) www.naces.org
  • World Education Services (WES) www.wes.org.

During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.