The Digital Media Sales Certification program does not require training as a pre-requisite for the exam and, as a result, the IAB does not offer DMSC prep courses. However, since candidates should be knowledgeable about interactive trends and digital platforms we do recommend reviewing both the Study Guide and Candidate Handbook, both of which offer detailed blueprint of topics covered on the exam.
IAB Certification Resources
Study Guide
Candidate Handbook
Practice Exam (login required; only available to approved applicants)
For those who wish a more structured “classroom” approach to training the following digital media training resources are also available:
Digital Media Training
The Laredo Group offers webinar, classroom and on-site training for individuals and companies. Participants can choose between Essential or Advanced Sales Training bundles in webinar format or Intelligent Selling of Interactive Advertising, Levels I, II, or III for the classroom series. IAB Members use referral code “IABCERTWEB” to receive $100 off.
Customized, instructor-led training seminars are available on-site for companies and their media sales team. Visit here or contact training@laredogroup.com for more information.
Digital Media Training (www.dmtraining.net) offers training to prepare you for the IAB Digital Media Sales Certification exam. This training is delivered on-demand or can be customized for a live audience. The on-demand training is a series of pre-recorded webinars, reference material and 200+ practice test questions designed to ensure you’re ready for the test. Click here for course agenda.
Click here to register today! Customized, live training sessions for corporations are available upon request. Please contact jason@DMtraining.net or (212)502-3064 for more information.
Econsultanty offers two-day courses in NYC that touch on topics such as tools of the trade, how digital changed the paradigm, digital media projects, targeting, the mechanics of digital media, recent media trends and more. Click here to see a description of courses offered. Online, Classroom, or Fast-Track courses are available.
In-company training is available through interactive workshops or conferences. Contact us.training@econsultancy.com or (212) 972-0630 for more information.
Certified Sales Training offers courses designed to help both traditional media sales experts and new team members quickly and efficiently navigate their way through the digital media ecosystem. Participants have the option to choose from four different courses that use a combination of video lectures, hands-on workshop exercises, interactive tools and discussion. Click here for a list of courses.
Contact www.certifiedsalestraining.com or 1-855-386-8200 for more information.
The Certification Commission and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.

