IAB Digital Media Sales Certification - Sample Questions
Could you pass today? Find out with these sample questions.
| 1. Which of the following is the tool that tracks actions derived from an ad campaign on a brand's website? | |
| 2. A client wants to reach auto intenders who like to travel. Using third-party data, what type of targeting would be MOST effective? | |
| 3. A client wants to serve different creatives to consumers based on their exposure to the digital advertising campaign. Which of the following solutions should be recommended? | |
| 4. What type of tracker will a client need to monitor the DELIVERY of a campaign via their own system? | |
| 5. If an ad campaign was delivered that served 100,000 impressions and generated 200 clicks, what would the click through rate be? | |
You got 0 out of 5 right.
The IAB Digital Media Sales Certification is the new educational standard for the digital industry. Sales executives can now grow their careers by demonstrating their level of knowledge in the field. Businesses can ensure they have the most competent sales teams possible. This test will define the new measure of proficiency for digital ad sales. We welcome you to be the among the first to make the grade.
Registration is now open for the IAB Digital Media Sales Certification. Show us what you know.
For immediate questions about the program, please contact Jennifer Deutsch at certification@iab.net, or 212-609-3732. If you would like to be kept updated on news about the certification and other IAB initiatives, please sign up for our free newsletters.
