Digital Media Training
For those who wish a more structured “classroom” approach to training the following digital media training resources are also available:
- The Center for Sales Strategy
- Certified Sales Training
- Digital Media Training
- The Laredo Group
The Center for Sales Strategy is offering an online course designed for salespeople to master the digital concepts needed to build effective online campaigns by learning the ‘what’ and ‘why’ of digital marketing. Based off a primer in the Digital Sales Accelerator workshop, this four-part course titled Digital What & Why will test your knowledge of key digital marketing vocabulary through online videos and quizzes at the end of each segment.
For more information or to see a course outline, click here or call 1-855-222-5550.Certified Sales Training
Certified Sales Training offers online training programs and workshops that help digital publisher sales teams excel at their jobs. Their exclusive online training program gives you full access to over 40 hours of video lectures, quizzes, interactive planning tools and other resources, and has been designed specifically to assist sales professionals preparing to sit for the IAB Sales Certification Exam. IAB member companies can use promo code ‘CSTSALESTRAINING’ to receive $100 off the price of an annual subscription of all online training modules. Click here to see a full list of included training topics. Certified Sales Training also provides on-site training digital media selling, buying and creative development workshops for client companies.
Visit here or call 1-855-367-8200 for more information.
Digital Media Training (www.dmtraining.net) offers training to prepare you for the IAB Digital Media Sales Certification exam. This training is delivered on-demand or can be customized for a live audience. The on-demand training is a series of pre-recorded webinars, reference material and 200+ practice test questions designed to ensure you’re ready for the test. Click here for course agenda.Econsultancy
Econsultanty offers two-day courses in NYC that touch on topics such as tools of the trade, how digital changed the paradigm, digital media projects, targeting, the mechanics of digital media, recent media trends and more. Click here to see a description of courses offered. Online, Classroom, or Fast-Track courses are available.
In-company training is available through interactive workshops or conferences. Contact [email protected] or (212) 972-0630 for more information.The Laredo Group
The Laredo Group has trained over 50,000 media sales professionals for over 15 years. Their courses include flexible IAB Certification preparation and other on-demand webinars, regularly scheduled public in-person seminars and on-site training for individuals and companies, including discounted course bundles for IAB Sales Certification Exam prep. In addition, The Laredo Group offers an on-going live update/Q&A monthly webinar program, Digital ACESsm, which satisfies the IAB continuing education requirement to maintain a valid certification.
Participants can choose between Essential* or Advanced Sales Training* bundles in webinar format or Intelligent Selling of Interactive Advertising*, Levels I, II, or III for the public or in-house customized seminar classes. IAB Members use referral code “IABCERTWEB” to receive $100 off webinars; or IABMEM1 for $100 off in-person public seminars. Visit here or contact [email protected] for more information.
*Course counts toward DMSC eligibility requirements for Options 2 and 3.
The Certification Commission and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.