IAB Digital Media Sales Certification Resources

Digital Media Sales Certification Study Guide
Digital Media Sales Certification Candidate Handbook
Digital Media Sales Certification Exam Blueprint
Digital Media Sales Certification Practice Exam (login required; only available to approved applicants)

For information on upcoming public IAB class, click here.


Digital Media Training

For those who wish a more structured “classroom” approach to training the following digital media training resources are also available:

  1. Academy of Digital Media (formerly Laredo Group)
  2. The Center for Sales Strategy
  3. Certified Sales Training
  4. Digital Media Training
  5. Digital Professional Institute (NEW)
  6. Econsultancy

Academy of Digital Media (formerly The Laredo Group)

The Academy of Digital Media has trained 100,000+ media professionals since 1996 and is dedicated to helping media sellers increase their sales and effectiveness through industry knowledge, best practices, understanding site and technology capabilities, and developing and reinforcing appropriate sales skills. They provide training* in various formats – public seminars, customized in-house corporate training, on-demand or live webinars, or a hybrid of in-person and webinar training. A discounted IAB Certification Sales Training Bundle is offered to prepare for the Digital Media Sales Certification (DMSC) Exam. Public seminars, perfect for DMSC Exam preparation, are held regularly in New York City. Interested participants can see upcoming public seminars here or on-demand training courses here.
For more information, contact [email protected] or call 954.843.9000. IAB members can use Referral Code IABMEM1 for 15% off all Public Seminars or online Webinars. *All courses count towards Digital Media Sales Certification eligibility requirements for Options 2 and 3.

The Center for Sales Strategy   

The Center for Sales Strategy is offering an online course designed for salespeople to master the digital concepts needed to build effective online campaigns by learning the ‘what’ and ‘why’ of digital marketing. Based off a primer in the Digital Sales Accelerator workshop, this four-part course titled Digital What & Why will test your knowledge of key digital marketing vocabulary through online videos and quizzes at the end of each segment.

For more information or to see a course outline, click here or call 1-855-222-5550.

Certified Sales Training

Certified Sales Training offers online training programs and workshops that help digital sales teams excel at their jobs. Their exclusive online training program gives you full access to over 40 hours of video lectures, quizzes, interactive planning tools and other resources, and has been designed specifically to assist sales professionals preparing to sit for the IAB Sales Certification Exam. IAB member companies who user promo code ‘CSTSALESTRAINING’ can receive $100 off the price of an annual subscription of all online training modules. Click here to see a full list of included training topics.

Certified Sales Training also provides on-site training digital media selling, buying and creative development workshops for client companies.  For more information on group training, visit here or call 1-855-823-9100.

Digital Media Training

Digital Media Training offers a review course to help you prepare for the IAB Digital Media Sales Certification exam. The review course follows the IAB exam blueprint in order to cover the main aspects of the exam. This course is delivered on-demand or can be customized for a live audience. It is designed to help media sales organizations and individuals eligible for the certification review for the exam. The curriculum includes: informational videos, vocabulary and acronym study tools, resource material, and practice exam questions.

Click here to register today! Please contact [email protected] or (212) 502-3066 for more information.

Digital Professional Institute

The Digital Professional Institute, running global training for corporate companies in all of the digital media, digital marketing and programming areas, has built a customized IAB Digital Media Sales Certification training for 2015. This in-depth training, built from the ground up and updated constantly, will prepare groups of employees and professionals to pass the IAB final exam and to use the very latest digital skills to increase revenue, traffic, and client satisfaction at their respective organizations. This training is taught with a hybrid online/offline model that incorporates four main digital media areas and a "learn by doing" philosophy that has participants breaking into project teams and workshops that will cater to each company's specific training needs. Areas covered include:

• Comprehending the Digital Advertising Ecosystem
• Selling Digital Media
• Managing Digital Advertising Campaigns
• Analyzing Performance


For more details about curriculum, delivery, and pricing options, please email your requests to Sean McClure, Director of Corporate Programs here.


Econsultanty offers two-day courses in NYC that touch on topics such as tools of the trade, how digital changed the paradigm, digital media projects, targeting, the mechanics of digital media, recent media trends and more. Click here to see a description of courses offered. Online, Classroom, or Fast-Track courses are available.

In-company training is available through interactive workshops or conferences. Contact [email protected] or (212) 972-0630 for more information.


The Commission on Certification and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.

Companies with Certified Sales Staff Include

See what they're saying about Certification

I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.

 —Mark Warlaumont
Director of News and Digital Media Sales, Bright House Networks

It’s a great program and would highly recommend it to my colleagues across the industry.

 —Rich Fimbres
Senior Multimedia Sales Representative, Bloomberg Media

It keeps you up to date on digital information and what is happening in the industry...

 —Cheryl Baeszler
Digital Sales Manager, Cox Media

The IAB Certification has allowed me to understand the standards set in place...

 —Jinger Guerrette
Account Executive, Time Warner Cable Media

I have marketed myself and the companies that I have worked for with my IAB Sales Certification...

 —Alison O’Brien
Nexstar Broadcasting

This is definitely a certification I am recommending to my peers...

 —Tracy Dedeaux
Digital Sales Manager, WVUE Fox 8

The industry needs this kind of certification...

 —Marcos Christensen
Senior Director Latam South Cone, comScore, Inc.

I have learned so much and I'm so thankful that my company felt this was important...

 —Mandilyn Thompson
Account Executive, Time Warner Cable Media Sales

This is a great program and helps distinguish certified professionals as the best in the business...

 —Anna Patterson
Digital Media Specialist, Cox Media Group

Becoming IAB certified was a goal of mine...

 —Farrah Shultz
Digital Media Account Executive, Triad Retail Media

I'm very happy to have gone through the program...

 —Rob Noonan
Sales Director, Digital Shopper Marketing, Conversant Media

view all testimonials ›


What's the difference between Professional Certification and a Certificate? Click here.


View our Commission on Certification.