DMSC Study Guide
DMSC Exam Blueprint
DMSC Practice Exam (login required; only available to approved applicants)
NYC Study Session: Digital Medias Sales Certification
Digital Media Training
For those who wish a more structured “classroom” approach to training the following digital media training resources are also available:
- Academy of Digital Media (formerly Laredo Group)
- The Center for Sales Strategy
- Certified Sales Training
- Digital Media Training
- Digital Professional Institute (NEW)
Academy of Digital Media (formerly The Laredo Group)
The Academy of Digital Media has trained over 50,000 media sales professionals for over 15 years. Their courses include flexible IAB Certification preparation and other on-demand webinars, regularly scheduled public in-person seminars and on-site training for individuals and companies, including discounted course bundles for IAB Sales Certification Exam prep.
Participants can choose between Essential* or Advanced Sales Training* bundles in webinar format or Intelligent Selling of Interactive Advertising*, Levels I, II, or III for the public or in-house customized seminar classes. IAB Members use referral code “IABCERTWEB” to receive $100 off webinars; or IABMEM1 for $100 off in-person public seminars.
*Course counts toward DMSC eligibility requirements for Options 2 and 3.The Center for Sales Strategy
The Center for Sales Strategy is offering an online course designed for salespeople to master the digital concepts needed to build effective online campaigns by learning the ‘what’ and ‘why’ of digital marketing. Based off a primer in the Digital Sales Accelerator workshop, this four-part course titled Digital What & Why will test your knowledge of key digital marketing vocabulary through online videos and quizzes at the end of each segment.
For more information or to see a course outline, click here or call 1-855-222-5550.Certified Sales Training
Certified Sales Training offers online training programs and workshops that help digital sales teams excel at their jobs. Their exclusive online training program gives you full access to over 40 hours of video lectures, quizzes, interactive planning tools and other resources, and has been designed specifically to assist sales professionals preparing to sit for the IAB Sales Certification Exam. IAB member companies who user promo code ‘CSTSALESTRAINING’ can receive $100 off the price of an annual subscription of all online training modules. Click here to see a full list of included training topics.
Certified Sales Training also provides on-site training digital media selling, buying and creative development workshops for client companies. For more information on group training, visit here or call 1-855-823-9100.
Digital Media Training offers a review course to help you prepare for the IAB Digital Media Sales Certification exam. The review course follows the IAB exam blueprint in order to cover the main aspects of the exam. This course is delivered on-demand or can be customized for a live audience. It is designed to help media sales organizations and individuals eligible for the certification review for the exam. The curriculum includes: informational videos, vocabulary and acronym study tools, resource material, and practice exam questions.
Click here to register today! Please contact [email protected] or (212) 502-3066 for more information.
Digital Professional Institute
The Digital Professional Institute, running global training for corporate companies in all of the digital media, digital marketing and programming areas, has built a customized IAB Digital Media Sales Certification training for 2015. This in-depth training, built from the ground up and updated constantly, will prepare groups of employees and professionals to pass the IAB final exam and to use the very latest digital skills to increase revenue, traffic, and client satisfaction at their respective organizations. This training is taught with a hybrid online/offline model that incorporates four main digital media areas and a "learn by doing" philosophy that has participants breaking into project teams and workshops that will cater to each company's specific training needs. Areas covered include:
• Comprehending the Digital Advertising Ecosystem
• Selling Digital Media
• Managing Digital Advertising Campaigns
• Analyzing Performance
For more details about curriculum, delivery, and pricing options, please email your requests to Sean McClure, Director of Corporate Programs here.Econsultancy
Econsultanty offers two-day courses in NYC that touch on topics such as tools of the trade, how digital changed the paradigm, digital media projects, targeting, the mechanics of digital media, recent media trends and more. Click here to see a description of courses offered. Online, Classroom, or Fast-Track courses are available.
In-company training is available through interactive workshops or conferences. Contact [email protected] or (212) 972-0630 for more information.
The Commission on Certification and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.