IAB Digital Media Sales Certification Resources

DMSC Study Guide
DMSC Exam Blueprint
DMSC Practice Exam (login required; only available to approved applicants)

NYC Study Session: Digital Medias Sales Certification


Digital Media Training

For those who wish a more structured “classroom” approach to training the following digital media training resources are also available:

  1. Academy of Digital Media (formerly Laredo Group)
  2. The Center for Sales Strategy
  3. Certified Sales Training
  4. Digital Media Training
  5. Digital Professional Institute (NEW)
  6. Econsultancy

Academy of Digital Media (formerly The Laredo Group)

The Academy of Digital Media has trained over 50,000 media sales professionals for over 15 years. Their courses include flexible IAB Certification preparation and other on-demand webinars, regularly scheduled public in-person seminars and on-site training for individuals and companies, including discounted course bundles for IAB Sales Certification Exam prep. 

Participants can choose between Essential* or Advanced Sales Training* bundles in webinar format or Intelligent Selling of Interactive Advertising*, Levels I, II, or III for the public or in-house customized seminar classes. IAB Members use referral code “IABCERTWEB” to receive $100 off webinars; or IABMEM1 for $100 off in-person public seminars.

*Course counts toward DMSC eligibility requirements for Options 2 and 3.

The Center for Sales Strategy   

The Center for Sales Strategy is offering an online course designed for salespeople to master the digital concepts needed to build effective online campaigns by learning the ‘what’ and ‘why’ of digital marketing. Based off a primer in the Digital Sales Accelerator workshop, this four-part course titled Digital What & Why will test your knowledge of key digital marketing vocabulary through online videos and quizzes at the end of each segment.

For more information or to see a course outline, click here or call 1-855-222-5550.

Certified Sales Training

Certified Sales Training offers online training programs and workshops that help digital sales teams excel at their jobs. Their exclusive online training program gives you full access to over 40 hours of video lectures, quizzes, interactive planning tools and other resources, and has been designed specifically to assist sales professionals preparing to sit for the IAB Sales Certification Exam. IAB member companies who user promo code ‘CSTSALESTRAINING’ can receive $100 off the price of an annual subscription of all online training modules. Click here to see a full list of included training topics.

Certified Sales Training also provides on-site training digital media selling, buying and creative development workshops for client companies.  For more information on group training, visit here or call 1-855-823-9100.

Digital Media Training

Digital Media Training offers a review course to help you prepare for the IAB Digital Media Sales Certification exam. The review course follows the IAB exam blueprint in order to cover the main aspects of the exam. This course is delivered on-demand or can be customized for a live audience. It is designed to help media sales organizations and individuals eligible for the certification review for the exam. The curriculum includes: informational videos, vocabulary and acronym study tools, resource material, and practice exam questions.

Click here to register today! Please contact [email protected] or (212) 502-3066 for more information.

Digital Professional Institute

The Digital Professional Institute, running global training for corporate companies in all of the digital media, digital marketing and programming areas, has built a customized IAB Digital Media Sales Certification training for 2015. This in-depth training, built from the ground up and updated constantly, will prepare groups of employees and professionals to pass the IAB final exam and to use the very latest digital skills to increase revenue, traffic, and client satisfaction at their respective organizations. This training is taught with a hybrid online/offline model that incorporates four main digital media areas and a "learn by doing" philosophy that has participants breaking into project teams and workshops that will cater to each company's specific training needs. Areas covered include:

• Comprehending the Digital Advertising Ecosystem
• Selling Digital Media
• Managing Digital Advertising Campaigns
• Analyzing Performance


For more details about curriculum, delivery, and pricing options, please email your requests to Sean McClure, Director of Corporate Programs here.


Econsultanty offers two-day courses in NYC that touch on topics such as tools of the trade, how digital changed the paradigm, digital media projects, targeting, the mechanics of digital media, recent media trends and more. Click here to see a description of courses offered. Online, Classroom, or Fast-Track courses are available.

In-company training is available through interactive workshops or conferences. Contact [email protected] or (212) 972-0630 for more information.


The Commission on Certification and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.

Companies with Certified Sales Staff Include

See what they're saying

Yahoo has made IAB Certification requisite course work for the sales organization. IAB Certification shows a commitment to continued learning in the ever changing digital landscape. Ultimately growing sales revenue starts with trust and IAB acts as a cornerstone of that foundation.

 —David Dembowski, Category Sales Director - CPG, Yahoo

Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

My employer thinks it helps us stand out from the competition. My clients have found it more interesting that I have the certification over my agencies.

 —Nicole Hart, Account Executive, DailyCandy

It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

view all testimonials ›


What's the difference between Professional Certification and a Certificate? Click here.


View our Commission on Certification.