Digital Advertising Sales Professionals… Why Get Certified?

Demonstrate your commitment to being a qualified, educated and ethical sales representative with Digital Media Sales Certification. Enhance your career in the following ways:

Build Deeper Trust With Clients and Media Buyers

Show you have gone the extra mile to stay current with the latest trends, tools and technologies to serve their needs.

Increase Your Earning Potential and Close More Deals

The Certification is being leveraged by sales professionals and executives to make more money. It builds stronger credibility with clients, opens doors and helps to close more deals. You can use the Certification as a tool when negotiating for salary or bonus with employers, at your current company or in your job search.

A Competitive Edge in the Job Market

Certification is a great asset to have on your resume when looking for new sales job. Demonstrate your career motivation to be the best and pledges to establish credibility with clients.

Stay Educated on the Latest Digital Advertising Trends

The certification requires understanding digital advertising as it evolves including measurement, operations, new media channels and technologies. The recertification requirements ensure that you are knowledgeable in your trade, year after year.

Companies with Certified Sales Staff Include

See what they're saying about Certification

I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.

 —Mark Warlaumont
Director of News and Digital Media Sales, Bright House Networks

It’s a great program and would highly recommend it to my colleagues across the industry.

 —Rich Fimbres
Senior Multimedia Sales Representative, Bloomberg Media

It keeps you up to date on digital information and what is happening in the industry...

 —Cheryl Baeszler
Digital Sales Manager, Cox Media

The IAB Certification has allowed me to understand the standards set in place...

 —Jinger Guerrette
Account Executive, Time Warner Cable Media

I have marketed myself and the companies that I have worked for with my IAB Sales Certification...

 —Alison O’Brien
Nexstar Broadcasting

This is definitely a certification I am recommending to my peers...

 —Tracy Dedeaux
Digital Sales Manager, WVUE Fox 8

The industry needs this kind of certification...

 —Marcos Christensen
Senior Director Latam South Cone, comScore, Inc.

I have learned so much and I'm so thankful that my company felt this was important...

 —Mandilyn Thompson
Account Executive, Time Warner Cable Media Sales

This is a great program and helps distinguish certified professionals as the best in the business...

 —Anna Patterson
Digital Media Specialist, Cox Media Group

Becoming IAB certified was a goal of mine...

 —Farrah Shultz
Digital Media Account Executive, Triad Retail Media

I'm very happy to have gone through the program...

 —Rob Noonan
Sales Director, Digital Shopper Marketing, Conversant Media

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What's the difference between Professional Certification and a Certificate? Click here.


View our Commission on Certification.