Digital Advertising Sales Professionals… Why Get Certified?

Demonstrate your commitment to being a qualified, educated and ethical sales representative with Digital Media Sales Certification. Enhance your career in the following ways:

Build Deeper Trust With Clients and Media Buyers

Show you have gone the extra mile to stay current with the latest trends, tools and technologies to serve their needs.

Increase Your Earning Potential and Close More Deals

The Certification is being leveraged by sales professionals and executives to make more money. It builds stronger credibility with clients, opens doors and helps to close more deals. You can use the Certification as a tool when negotiating for salary or bonus with employers, at your current company or in your job search.

A Competitive Edge in the Job Market

Certification is a great asset to have on your resume when looking for new sales job. Demonstrate your career motivation to be the best and pledges to establish credibility with clients.

Stay Educated on the Latest Digital Advertising Trends

The certification requires understanding digital advertising as it evolves including measurement, operations, new media channels and technologies. The recertification requirements ensure that you are knowledgeable in your trade, year after year.

Companies with Certified Sales Staff Include

See what they're saying

Yahoo has made IAB Certification requisite course work for the sales organization. IAB Certification shows a commitment to continued learning in the ever changing digital landscape. Ultimately growing sales revenue starts with trust and IAB acts as a cornerstone of that foundation.

 —David Dembowski, Category Sales Director - CPG, Yahoo

Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

My employer thinks it helps us stand out from the competition. My clients have found it more interesting that I have the certification over my agencies.

 —Nicole Hart, Account Executive, DailyCandy

It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

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What's the difference between Professional Certification and a Certificate? Click here.


View our Commission on Certification.