IAB Digital Media Sales Recertification
Continue to be part of the 3,000+ media sales professionals from leading global companies who maintain this prestigious credential



Why Does The IAB Digital Media Sales Certification Require Recertification?

Certification across every professional discipline (from medicine to finance) requires recertification every few years. This process is based on the philosophy of continued competence and demonstrates that the individual is staying educated on industry changes and trends.  Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace. 

When Do I Need To Recertify?

You must complete the recertification process within two years of taking your Certification exam.

What Do I Need To Do To Recertify And How Do I Get Started?

As outlined in the IAB Digital Media Sales Recertification Handbook, all candidates must demonstrate continued work in digital media sales, as defined as a minimum of 12 months total employment out of the previous 24 months.

You can earn recertification by choosing one of the two options below:

1) Accumulate 24 continuing education credits via conferences, learning sessions, webinars, training, etc. It’s easy to earn credits. Credits must be related to the competency requirements of the Digital Media Sales certification examination. See what qualifies


2) Retake the exam. You should apply at least three months before their certification is due to expire in order to have sufficient time to schedule and take the exam in a test window.


How Much Does Recertification Cost?

The cost of recertification is $175 for IAB Members and $225 for Non-IAB Members. This includes $50 non-refundable application fee. Recertification costs are the same if you earn and submit Continuing Education credits or retake the exam. Ask your employer if they will cover your Recertification fee.

What Happens If I Don’t Recertify?

If you do not submit an application or contact us before your expiration date, your credential will not be valid. IAB will revoke any use of the certification designation, including the use of the badge on social media profiles or email signatures.

Contact IAB Certification

The following activities qualify toward earning recertification credit:

Qualifying Activity Credits Documentation Required
Industry Conferences 1 credit for each 2-hour period Receipt or proof of registration
Professional development classes, Seminars, Webinars, Training 1 credit for each full hour Certificate of Attendance or Registration Confirmation
Presentations at industry meetings, guest lectures, participation on a panel 4 credits per presentation Copy of program; Date and location of presentation; evaluations, if applicable
College/University programs

5 credits per semester-long course

3 credits per trimester- or quarter-long course

Name of educational institution;

Course Title(s) and Syllabus;

Name of Instructors;

Semester/Trimester/Quarter Completed

Published Works (articles published in third-party digital media journal, magazine, newsletter, industry blog) 3 credits per publication Copy of article, date, publication name
Participation in industry task force with defined output (e.g. development of new standards, industry white paper) 4 credits per task force Letter from industry group
Participation in DMSC Item Writing/Review Workshop* 2 credits per in-person workshop  


  • Other types of learning and thought leadership activities not listed above may be considered by the Commission.
  • Certificants are responsible for tracking and reporting their recertification activities and will be required to submit appropriate documentation (transcripts, certificates, etc.) for each CE activity.
  • All credits claimed must be earned during the certification cycle and credits may not be carried over into the next recertification cycle.
  • Certificants are responsible for conducting an ongoing assessment of their continued competence in digital media sales, and measuring their own knowledge and skill level against the requirements for certification.
  • Candidates for recertification will be asked to refer to the DMSC exam blueprint to ensure that Continuing Education activities submitted for recertification have a direct link to the content domains of the exam.
  • *Exam Committee members who write test items cannot sit for the examination for no less than 2 years after their term ends. Members must complete 24 hours of Continuing Education in order to satisfy recertification, where each in-person workshop qualifies for 2 credits.

Questions? Email [email protected]

Companies with Certified Sales Staff Include

See what they're saying

Yahoo has made IAB Certification requisite course work for the sales organization. IAB Certification shows a commitment to continued learning in the ever changing digital landscape. Ultimately growing sales revenue starts with trust and IAB acts as a cornerstone of that foundation.

 —David Dembowski, Category Sales Director - CPG, Yahoo

Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

My employer thinks it helps us stand out from the competition. My clients have found it more interesting that I have the certification over my agencies.

 —Nicole Hart, Account Executive, DailyCandy

It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

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