Digital Advertising Sales Professionals:
Stay Competitive In Your Career

Digital media moves fast. Clients expect you to understand their needs, and advertising jobs require that you stay on your top game to succeed. You can build client credibility, increase your salary potential, and enhance your career credentials with IAB’s Digital Media Sales Certification.

This is the only professional certification created specifically for digital media sales. Empower yourself in today’s digital market with a credential that measures the knowledge needed to create effective online campaigns.

Read Blog Post: The IAB Digital Media Sales Certification: One Year Later
By Michael Theodore, VP Training and Development, IAB (June 26, 2013)

Created To Instill Deeper Trust With Clients

Advertising buyers and agencies told us that they wanted an industry benchmark to easily differentiate those professionals who are truly educated in selling digital media. We listened. In 2012, IAB gathered leaders in digital advertising to create the highest industry standard for digital advertising sales, the Digital Media Sales Certification.

Since its launch in June 2012, over 1300 sales professionals from dozens of leading companies have earned this prestigious certification. Read what they are saying about certification.
 

Learn all about Certification with our interactive FAQ webinars, sign up today.
To see the scope of the IAB Digital Media Sales Certification program, click here.

 

What's the difference between Professional Certification and a Certificate? Click here.

Companies with Certified Sales Staff Include

See what they're saying

 
Yahoo has made IAB Certification requisite course work for the sales organization. IAB Certification shows a commitment to continued learning in the ever changing digital landscape. Ultimately growing sales revenue starts with trust and IAB acts as a cornerstone of that foundation.

 —David Dembowski, Category Sales Director - CPG, Yahoo

 
Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

 
I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

 
People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

 
My employer thinks it helps us stand out from the competition. My clients have found it more interesting that I have the certification over my agencies.

 —Nicole Hart, Account Executive, DailyCandy

 
It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

   
I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

   
This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

   
I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

   
I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

   
Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

   
I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

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What's the difference between Professional Certification and a Certificate? Click here.

 

View our Commission on Certification.