Digital Advertising Sales Professionals:
Stay Competitive In Your Career


Digital Media is changing quickly. Clients expect you to understand their needs, and advertising jobs require that you stay on your top game to succeed. With IAB’s Digital Media Sales Certification, you can build client credibility, increase your salary potential, and enhance your career credentials.

This is the only globally recognized professional certification created specifically for digital media sales. Empower yourself in today’s digital market with a credential that measures the knowledge needed to create effective online campaigns.

Created To Instill Deeper Trust With Clients

Advertising buyers and agencies told us that they wanted an industry benchmark to easily differentiate those professionals who are truly educated in selling digital media. We listened. In 2012, IAB gathered leaders in digital advertising to create the highest industry standard for digital advertising sales, the Digital Media Sales Certification.

Since its launch in June 2012, over 6000 sales professionals from dozens of leading companies have earned this prestigious certification.

Learn all about Certification and ask questions about the program with our quaterly interactive webinars, sign up today.

To see the scope of the IAB Digital Media Sales Certification program, click here.


What's the difference between Professional Certification and a Certificate? Click here.

Companies with Certified Sales Staff Include

See what they're saying about Certification

I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.

 —Mark Warlaumont
Director of News and Digital Media Sales, Bright House Networks

It’s a great program and would highly recommend it to my colleagues across the industry.

 —Rich Fimbres
Senior Multimedia Sales Representative, Bloomberg Media

It keeps you up to date on digital information and what is happening in the industry...

 —Cheryl Baeszler
Digital Sales Manager, Cox Media

The IAB Certification has allowed me to understand the standards set in place...

 —Jinger Guerrette
Account Executive, Time Warner Cable Media

I have marketed myself and the companies that I have worked for with my IAB Sales Certification...

 —Alison O’Brien
Nexstar Broadcasting

This is definitely a certification I am recommending to my peers...

 —Tracy Dedeaux
Digital Sales Manager, WVUE Fox 8

The industry needs this kind of certification...

 —Marcos Christensen
Senior Director Latam South Cone, comScore, Inc.

I have learned so much and I'm so thankful that my company felt this was important...

 —Mandilyn Thompson
Account Executive, Time Warner Cable Media Sales

This is a great program and helps distinguish certified professionals as the best in the business...

 —Anna Patterson
Digital Media Specialist, Cox Media Group

Becoming IAB certified was a goal of mine...

 —Farrah Shultz
Digital Media Account Executive, Triad Retail Media

I'm very happy to have gone through the program...

 —Rob Noonan
Sales Director, Digital Shopper Marketing, Conversant Media

view all testimonials ›


What's the difference between Professional Certification and a Certificate? Click here.


View our Commission on Certification.


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