How The Program Works

Digital Media Sales Certification raises your professionalism by demonstrating your knowledge of the most important concepts, guidelines and best practices in interactive advertising.

The program requires that you meet the professional standards set by the leaders in the digital advertising industry, by taking an administered exam, and then maintain your credentials through recertification.

Getting Started

  1. Make sure you review the Candidate Handbook, FAQ page (test dates, cost, etc.) and eligibility requirements.
  2. Start the 15-minute application process here. You will pay for your exam at the end of the application.
  3. If you are eligible, we’ll email you within 1-3 business days, with an approval of your application and instructions to on how to schedule your exam.
  4. Schedule your exam with Pearson VUE. Look up a local testing center here.
  5. Review for the exam with our Study Guide and Practice Exam (approved applicants only). You can also see our list of third-party trainers for additional training.

The Exam and Certification

  1. Show up to your exam with two (2) IDs that match your application name. Test results will be given immediately at the end of your exam with pass or fail grade.
  2. If you pass, you’ll receive an email notification from the Certification Commission within a few weeks. We will mail you your certificate within four (4) weeks after the end of the testing window. Candidates who do not pass will also receive formal notification from the Certification Commission.
  3. Renew your credentials by meeting our recertification requirements and submitting documentation to maintain certification every 24 months after your exam date.

Questions? Email: [email protected]

Companies with Certified Sales Staff Include

See what they're saying about Certification

 
I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.

 —Mark Warlaumont
Director of News and Digital Media Sales, Bright House Networks

 
It’s a great program and would highly recommend it to my colleagues across the industry.

 —Rich Fimbres
Senior Multimedia Sales Representative, Bloomberg Media

 
It keeps you up to date on digital information and what is happening in the industry...

 —Cheryl Baeszler
Digital Sales Manager, Cox Media

 
The IAB Certification has allowed me to understand the standards set in place...

 —Jinger Guerrette
Account Executive, Time Warner Cable Media

 
I have marketed myself and the companies that I have worked for with my IAB Sales Certification...

 —Alison O’Brien
Nexstar Broadcasting

 
This is definitely a certification I am recommending to my peers...

 —Tracy Dedeaux
Digital Sales Manager, WVUE Fox 8

 
The industry needs this kind of certification...

 —Marcos Christensen
Senior Director Latam South Cone, comScore, Inc.

 
I have learned so much and I'm so thankful that my company felt this was important...

 —Mandilyn Thompson
Account Executive, Time Warner Cable Media Sales

 
This is a great program and helps distinguish certified professionals as the best in the business...

 —Anna Patterson
Digital Media Specialist, Cox Media Group

 
Becoming IAB certified was a goal of mine...

 —Farrah Shultz
Digital Media Account Executive, Triad Retail Media

 
I'm very happy to have gone through the program...

 —Rob Noonan
Sales Director, Digital Shopper Marketing, Conversant Media

view all testimonials ›


 

What's the difference between Professional Certification and a Certificate? Click here.

 

View our Commission on Certification.