How The Program Works

Digital Media Sales Certification raises your professionalism by demonstrating your knowledge of the most important concepts, guidelines and best practices in interactive advertising.

The program requires that you meet the professional standards set by the leaders in the digital advertising industry, by taking an administered exam, and then maintain your credentials through recertification.

Getting Started

  1. Make sure you review the Candidate Handbook, FAQ page (test dates, cost, etc.) and eligibility requirements.
  2. Start the 15-minute application process here. You will pay for your exam at the end of the application.
  3. If you are eligible, we’ll email you within 1-3 business days, with an approval of your application and instructions to on how to schedule your exam.
  4. Schedule your exam with Pearson VUE. Look up a local testing center here.
  5. Review for the exam with our Study Guide and Practice Exam (approved applicants only). You can also see our list of third-party trainers for additional training.

The Exam and Certification

  1. Show up to your exam with two (2) IDs that match your application name. Test results will be given immediately at the end of your exam with pass or fail grade.
  2. If you pass, you’ll receive an email notification from the Certification Commission within a few weeks. We will mail you your certificate within four (4) weeks after the end of the testing window. Candidates who do not pass will also receive formal notification from the Certification Commission.
  3. Renew your credentials by meeting our recertification requirements and submitting documentation to maintain certification every 24 months after your exam date.

Questions? Email: [email protected]

Companies with Certified Sales Staff Include

See what they're saying

 
Yahoo has made IAB Certification requisite course work for the sales organization. IAB Certification shows a commitment to continued learning in the ever changing digital landscape. Ultimately growing sales revenue starts with trust and IAB acts as a cornerstone of that foundation.

 —David Dembowski, Category Sales Director - CPG, Yahoo

 
Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

 
I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

 
People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

 
My employer thinks it helps us stand out from the competition. My clients have found it more interesting that I have the certification over my agencies.

 —Nicole Hart, Account Executive, DailyCandy

 
It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

   
I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

   
This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

   
I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

   
I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

   
Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

   
I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

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What's the difference between Professional Certification and a Certificate? Click here.