Candidates are eligible to take the Digital Media Sales Certification exam if they meet any of the following four criteria below.

During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.

Option 1:

  • Two (2)-years of work experience in Digital Media Sales.
    Digital Media Sales is defined as the selling of digital media inventory. It can also include the selling of services that enable agencies and marketers to optimize the planning and buying of digital audiences.

Option 2:

  • One (1)-year of work experience in Digital Media Sales

    - or -
  • Two (2)-years of work experience in Digital Media Non-Sales
     
- and -
  • A minimum of 15* hours of continuing education or professional training in digital media.

Option 3:

  • Two (2)-years of work experience in Traditional Media Sales

    - or -
  • Five (5)-years years of work experience in General Non-Media Sales
     
- and -
  • A minimum of 30 hours* of continuing education in digital media from an institute of higher education or professional training program
 

Option 4:

  • Undergraduate or Graduate Degree in Digital Marketing (or Digital Advertising or Integrated Marketing Communications, with a significant number of classes in digital advertising/marketing) from an institute of higher education, plus one year work experience in General Sales or Media.

 

Digital Media, as defined by Wikipedia, is any media encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers. Computer programs and software; digital video; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media. Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as film or audio tape.

 

*Note: 50 minutes equals one hour of continuing education/training

Companies with Certified Sales Staff Include

See what they're saying

 
I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.

 —Mark Warlaumont
Director of News and Digital Media Sales, Bright House Networks

 
It’s a great program and would highly recommend it to my colleagues across the industry.

 —Rich Fimbres
Senior Multimedia Sales Representative, Bloomberg Media

 
It keeps you up to date on digital information and what is happening in the industry...

 —Cheryl Baeszler
Digital Sales Manager, Cox Media

 
The IAB Certification has allowed me to understand the standards set in place...

 —Jinger Guerrette
Account Executive, Time Warner Cable Media

 
I have marketed myself and the companies that I have worked for with my IAB Sales Certification...

 —Alison O’Brien
Nexstar Broadcasting

 
This is definitely a certification I am recommending to my peers...

 —Tracy Dedeaux
Digital Sales Manager, WVUE Fox 8

 
The industry needs this kind of certification...

 —Marcos Christensen
Senior Director Latam South Cone, comScore, Inc.

 
I have learned so much and I'm so thankful that my company felt this was important...

 —Mandilyn Thompson
Account Executive, Time Warner Cable Media Sales

 
This is a great program and helps distinguish certified professionals as the best in the business...

 —Anna Patterson
Digital Media Specialist, Cox Media Group

 
Becoming IAB certified was a goal of mine...

 —Farrah Shultz
Digital Media Account Executive, Triad Retail Media

 
I'm very happy to have gone through the program...

 —Rob Noonan
Sales Director, Digital Shopper Marketing, Conversant Media

view all testimonials ›


 

What's the difference between Professional Certification and a Certificate? Click here.

 

View our Commission on Certification.