Current Seminars

 



Digital Fundamentals Thursday, June 18, 2015 8:30am - 5:30pm ET

Learn about the digital media industry from the experts – the IAB has created a comprehensive overview of the digital advertising ecosystem in this one-day crash course. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. This interactive session will cover the basics that you need to know, and allows for plenty of room for open discussions and group exercises to test your knowledge.

More about the course:

Course Overview About the Instructor
Topics Covered Venue
Course Syllabus Who Should Attend
Agenda for the Day Pricing

COURSE OVERVIEW

Tuesday, June 23, 2015 in Manhattan

The digital media industry is constantly growing, changing and evolving and with each new trend comes a slew of new terminology, companies, technologies and tactics. In this course you will gain a foundational overview of the industry ecosystem, important terminology, and essential processes, as well as learn about the leading edge of industry change. You will have the chance to test and apply your knowledge during group exercises, as well as ask questions to better understand this complex marketplace.

IAB Members: $299
Non-Members: $399

*Price includes the full day course,
participant guide and meals


TOPICS COVERED

Consumer Behavior Native Advertising Audience Reach
Paid, Owned, Earned Media Social Media Campaign Measurement
Consumer Buying Funnel Search Media Math
Consumer Decision Journey Aggregated Media Responsive Design
Shared Media Programmatic Publisher Content
Media Mix Ad Networks Ad Exchanges
Traditional & Digital Media Real Time Bidding Ad Fraud
Reach and Frequency Campaign Optimization Demand Side Platforms
Display Data Targeting Sell Side Platform
High Impact Contextual Targeting Agency Structure
Rich Media Ad Serving RFP's and Media Buying
Digital Video Compliance Trading Desks
Digital Audio VSuite Cookies, Pixels, Tags
Instream Video Ad Serving Protocols Conversion Attribution

SYLLABUS

  • Industry history and consumer behavior
  • Advertising marketing models
  • The digital ecosystem
  • Ad formats and creative
  • Ad serving and targeting
  • Campaign tracking, media math & optimization
  • Fraud and compliance
  • Research and measurement
AGENDA

Thursday, June 18, 2015 in Manhattan

8:30 – 9:00  Arrivals and breakfast*
9:00 – 9:15  Introduction
9:15 – 10:30 History, Ecosystem
10:30 – 10:45 BREAK
10:45 – 12:15 Formats and Creative
12:15 – 1:15 Lunch*
1:15 – 3:00 Ad Serving, Targeting, Campaign Management, Media Math
3:00 – 3:15 BREAK
3:15 – 4:30 Fraud, Compliance, Measurement, Buying-Selling Media
4:30 – 5:30 Review

* Breakfast, lunch and beverages will be provided

ABOUT THE INSTRUCTOR

Meredith Ian
Director, Learning and Development, IAB
 

 

 



Meredith Ian has spent her entire career in media, starting in print in the late ‘90s and moving to digital early on. She has held a variety of roles at companies such as Condé Nast and Undertone, all of which have led her to an expertise in curriculum development, project management, and coaching. Meredith has extensive experience building industry-knowledge and skills curriculum for digital media sellers, buyers, planners and more. Meredith is passionate about professional development, and especially, making the learning experience practical, fun and engaging.
 

VENUE

IAB Ad Lab, 116 E. 27th Street, New York, NY 10016 - Floor 8

The IAB Ad Lab is a state-of-the-art meeting center built with one goal – providing the ideal meeting and events space for the digital industry. Located in the heart of Manhattan, the Ad Lab features an entire floor of high-tech, sleek meeting rooms backed by top-of-the-line audio/visual presentation equipment.

The event space is used by the IAB for Town Hall and Networking Events, as well as an offsite rental option for IAB member organizations.

WHO SHOULD ATTEND

This course is designed for anyone looking to gain a foundational understanding of the digital media industry. If you work for a digital or traditional media company, an agency or marketer, or if you work with these types of companies, this course will help you better understand the industry, important terminology and tactics used in digital media. No digital media experience or knowledge is required.

 

PRICING

IAB Members: $299 / Non-Members: $399
*Price includes the full day course, participant guide and meals.

Are you planning to register 5 or more attendees from your organization? Contact [email protected] for bulk discount rates.



Advanced Programmatic for Buyers and Sellers - DC Tuesday, June 23, 2015 8:30am - 5:00pm ET


By Prohaska Consulting

In 2014, the IAB and Prohaska Consulting brought you the training series, Advanced Programmatic for Direct Sellers, and we are excited to announce that we have both updated and added to this series for 2015. Buyers and sellers are being tasked with operating in a marketplace that is increasingly turning to programmatic, and the necessary knowledge needed to be successful is constantly changing. This course is designed to provide practical tactics for managing programmatic advertising by teaching attendees the skills and processes used by both buyers and sellers.

More about the course:

Course Overview About the Instructor
Topics Covered Venue
Course Syllabus Who Should Attend
Agenda for the Day Pricing

COURSE OVERVIEW

This course will provide you with an advanced understanding of the programmatic media ecosystem, including an in-depth working knowledge of the key technologies that make up today’s programmatic ad stack across display, mobile, video, social media, email marketing and native advertising. This course will also explore the development of “Programmatic Guaranteed” marketplaces, the major players and providers, and strategies for examining how to leverage them for your selling or buying organization and evaluate their impact on your bottom line revenue. This course will also include live demonstrations from vendors within the ad tech stack as well as an interview with a leading buyer of programmatic media.

This class counts as 8 hours of credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification.

IAB Members: $399
Non-Members: $499
IAB Digital Media Sales
& Ad Operations 
Certification Holders: $299

*Price includes the full day course,
participant guide and meals


TOPICS COVERED

Deal ID Exchanges Programmatic IPOs/M&A activity
Cross-Device Targeting Data Management Platforms (DMP) Campaign Optimization
Cookie Usage Yield Management Price Transparency
Ad Serving Audience Buying Audience Discovery
Campaign Optimization Open Marketplace Buying process
Audience Extensions Private Marketplace Programmatic vendors
Dynamic Allocation Automated Guaranteed Multi-channel programmatic
Tech Stack Unreserved Fixed Rate Mobile Targeting
Emerging Technology  Invitation Only Auction Social vendors
Viewability Standards Open Auction Automated Native
Real Time Bidding (RTB) Trading Desks Linear TV
Supply Side Platforms (SSP) New Ad Networks Radio
Demand Side Platforms (DSP) Managed Services

SYLLABUS

  • Programmatic 101 Recap
  • Sales Organizations – Today and Tomorrow
  • Buyer Landscape – Today and Tomorrow
  • Understanding Your Tech Stack
  • SSP Vendor Demonstration
  • DSP Vendor Demonstration
  • 5 Stages of Buying
  • 5 Stages of Selling
  • Rise of Programmatic Guaranteed
  • Channels: Mobile, Video, Social, Email, Native
  • Guest Interview: Programmatic Buyer

AGENDA

8:30 – 9:00  Arrivals and breakfast*
9:00 – 9:15  Introduction and 101 Review
9:15 – 10:00 Sales Orgs, Buyer Landscape
10:00 – 10:30 Understanding Your Tech Stack
10:30 – 10:45 BREAK
10:45 – 11:45 5 Stages of Selling
11:45 – 12:30 SSP Demonstration
12:30 – 1:15 Lunch*
1:15 – 2:15 5 Stages of Buying
2:15 – 3:00 DSP Demonstration
3:00 – 3:15 BREAK
3:15 – 4:00 Programmatic Guaranteed, Multi-Channel
4:00 – 4:45 Buyer Interview
4:45 – 5:00 Wrap Up / Q&A

* Breakfast, lunch and beverages will be provided

ABOUT THE INSTRUCTOR

Matt Prohaska
Prohaska Consulting
 


Matt Prohaska leads Prohaska Consulting, providing Programmatic Help For All, helping more than 50 companies in the last 10 months with more than 30 freelancers in the US & EU. He is a 22-year media veteran and contributor to the growth of online advertising since its commercial inception in the early 1990s, first by creating the online media practice at BBDO (now part of Omnicom) in 1994 and later opening CNET’s New York sales office as its first Regional Sales Manager in 1996. Over the years, Matt has managed six different regional and national sales teams, consulted for more than 75 companies and founded four others.


VENUE

Washington Post, 1150 15th St NW, Washington, DC 20071

See a map of the location.

 

 

 

WHO SHOULD ATTEND
This class is ideal for buyers and sellers of programmatic media who already have a basic understanding of terms and processes and are looking to deepen their skillset for their job. Or, if you are a buyer or seller with strong working knowledge of your domain, come to this class to learn more about the how the other side operates and how the marketplace is evolving. Additionally, this class will be beneficial to product, marketing, sales support, and management who are tasked with programmatic responsibilities.

PRICING

Non-members: $499
IAB Members: $399
IAB Digital Media Sales & Ad Operations Certification Holders: $299

*Price includes the full day course, participant guide and meals.

Are you planning to register 5 or more attendees from your organization? Contact [email protected] for bulk discount rates.



Digital Ad Operations Certification Exam Prep Class Tuesday, June 23, 2015 8:30am - 5:30pm ET

Are you preparing to take the Digital Ad Operations Certification exam, but need a little help? This full-day course will provide detailed review of the major content areas outlined in the Exam Blueprint. Learn about digital ad ops workflow, and how ad campaigns are managed from the point-of-view of media agencies/buyers, publishers and third-party providers. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.

Course Overview About the Instructor
Topics Covered Venue
Course Syllabus Who Should Attend
Agenda Pricing

COURSE OVERVIEW

Get prepared to take the Digital Ad Ops Certification exam with help from the authority on the exam – the IAB. This full-day course will provide detailed review of the major content areas outlined in the Exam Blueprint. Designed specifically to mirror the content on the exam, this course will deepen your working knowledge of digital ad operations and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.

  • This class is only for applicants of the Digital Ad Ops Certification exam. If you have already applied for the exam, you can register here. Or, apply for the exam and register for the class together here.
  • This class counts as 8 hours of training credits towards qualifying to take the exam.

 

TOPICS COVERED

Campaign Goals Optimization tactics Products & Packaging
Campaign launch Campaign reporting Documenting workarounds
Checking inventory availability Investigating discrepancies Feature sunset strategies
Conversion tags Campaign wrap-up reports Perform diagnostics
Entering order details Campaign analytics Client management
Creative strategy Security checks Client communications
Performing asset intake Fradulent activity Conduct post-mortems
Vendor Q&A checks Emerging technologies Network architecture
Media plan reviews Feasibility evaluations 3rd Party inventory
Pre-launch testing Beta testing Packaging & order systems
Developing campaign workflow Product definition Technical integrations
Competetive separation New business development Fiscal justifications
Campaign performance Success metrics Partner certifications
Troubleshooting Pricing structure Publisher certifications

SYLLABUS

The class content follows the Digital Ad Operations Certification Blueprint.

 

AGENDA

8:30 - 9:00 Arrivals and breakfast*
9:00 - 9:15 Introduction and Overview
9:15 - 10:30 Creating, Maintaining & Documenting Product Offerings / Inventory Management and Integrity
10:30 - 10:45 BREAK
10:45 - 12:15 Executing Campaign Launch
12:15 -1:15 Lunch*
1:15 - 3:00 Managing Live Campaigns / Manging Incidents
3:00 - 3:15 BREAK
3:15 - 4:30 Managing Emerging Technologies / Managing Client & Partner Relationships
4:30 - 5:30 Review

* Breakfast, lunch and beverages will be provided
 

 INSTRUCTOR

Doug Wintz, founder of DMW MediaWorks; IAB Professional Development Faculty

Doug Wintz is a digital media veteran who, starting in 1988, sold and developed online applications for automotive clients like Toyota, Ford and Honda. After holding management positions with Softbank, Uproar and Lycos, Doug founded DMW MediaWorks, a consultancy focused on digital ad operations and technology. For the last decade, Doug has been focused on helping emerging companies build digital ad ops divisions, while helping established companies improve them. This includes over 100 publishing and advertising clients, from NY Times, to Scripps, to Viacom. This course content was developed through a collaboration of Doug plus a team of industry ad ops experts and IAB staff.

 

VENUE

The IAB Ad Lab is a state-of-the-art meeting center built with one goal – providing the ideal meeting and events space for the digital industry. Located in the heart of Manhattan, the Ad Lab features an entire floor of high-tech, sleek meeting rooms backed by top-of-the-line audio/visual presentation equipment. The event space is used by the IAB for Town Hall and Networking Events, as well as an offsite rental option for IAB member organizations.                   

IAB AD Lab, 116 E. 27th Street, 8th Floor, New York, 10016 - See a map of the location here.

 

WHO SHOULD ATTEND

This course is designed for digital ad operations professionals who are preparing to sit for the exam. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns. This course is not designed to be an entry-level ad ops course, and some experience is required.

If you have not yet applied for the Digital Ad Ops Certification exam, you will need to do so in order to register for the training – you can apply for the exam and register for training at the same time via the below links.

 PRICING

Training price includes the full-day course, participant guide and meals. Space is limited. This class is only for Digital Ad Operations Certification applicants!

Group Registration: If you plan to register 5 or more exam applicants or training attendees, contact [email protected] for bulk discount rates.


Training (Certification Applicants Only)     Training + Exam Bundle (Non-Applicants)
Member: $299     Member: $799
Non-Member: $349     Non-Member: $949
*Registrants are required to purchase and apply for the Digital Ad Operations Certification exam in order to attend training.

June 23, 2015 - 8:30am - 5:30pm


 

 

 

 

 

 

 

 

 



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Schedule Subject to Change