Certification credentials are valid for a period of two years and a recertification application must be submitted prior to the expiration date for the credential to be extended an additional two years without interruption.

The requirements for recertification are based on the philosophy of continued competence. All candidates for recertification must demonstrate continued work in digital ad operations, as defined as a minimum of 12 months total employment out of the previous 24 months.

In addition, qualified candidates for recertification shall have the option of either:

  • Retaking the Certification examination, or
  • Earning no fewer than 24 Continuing Education credits over the two year certification period

Candidates who wish to take the examination should apply at least three months before their certification is due to expire in order to have sufficient time to schedule and take the exam in a test window.

For those who choose to the Continuing Education option, credits are earned by engaging in continued competence activities, including continuing education, training and/or learning activities related to the competency requirements of the Digital Ad Operations Certification examination.




Download the IAB Digital Ad Operations Recertification Handbook

The following activities qualify toward earning recertification credit:

Qualifying Activity Continuing Education (CE) Credits Documentation Required
Industry Conferences 1 CE for each 2-hour period Receipt or proof of registration
Professional Development Classes, Seminars, Webinars, Training 1 CE for each full hour Certificate of Attendance or Completion
Presentations at industry meetings, guest lectures, participation on a panel 4 CE per presentation Copy of program; Date and location of presentation; evaluations, if applicable
College/University programs

5 CE per semester-long course

3 CE per trimester- or quarter-long course

Name of educational Institution; Course Title(s) and Syllabus; Name of Instructors; Semester/Trimester/Quarter Completed

Published Works (articles published in third-party digital media journal, magazine, newsletter, industry blog) 3 CE per publication Copy of article, date, publication name
Participation in industry task force with defined output (e.g. development of new standards, industry, white paper) 4 CE per task force Letter from industry group
Participation in Digital Ad Operations Certification Item Writing/Review Workshop 4 CE per workshop  



Other types of learning and thought leadership activities not listed above may be considered by the Commission. Certificants are responsible for tracking and reporting their recertification activities and will be required to submit appropriate documentation (transcripts, certificates, etc.) for each CE activity.

All credits claimed must be earned during the certification cycle and credits may not be carried over into the next recertification cycle.

Certificants are responsible for conducting an ongoing assessment of their continued competence in digital ad operations, and measuring their own knowledge and skill level against the requirements for certification.

Candidates for recertification will be asked to refer to the Digital Ad Operations Certification Exam Blueprint to ensure that Continuing Education activities submitted for recertification have a direct link to the content domains of the exam.

Participating Companies Include

See what they're saying about Digital Media Sales Certification

Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

My employer thinks it helps us stand out from the competition. My clients have found it more interesting that I have the certification over my agencies.

 —Nicole Hart, Account Executive, DailyCandy

Everybody is excited that there is an industry standard and that Yahoo! is willing to invest in our training outside the company.

 —Michael Shipley, Account Director, Yahoo!

It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

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