Certification credentials are valid for a period of two years and a recertification application must be submitted prior to the expiration date for the credential to be extended an additional two years without interruption.
The requirements for recertification are based on the philosophy of continued competence. All candidates for recertification must demonstrate continued work in digital ad operations, as defined as a minimum of 12 months total employment out of the previous 24 months.
In addition, qualified candidates for recertification shall have the option of either:
- Retaking the Certification examination, or
- Earning no fewer than 24 Continuing Education credits over the two year certification period
Candidates who wish to take the examination should apply at least three months before their certification is due to expire in order to have sufficient time to schedule and take the exam in a test window.
For those who choose to the Continuing Education option, credits are earned by engaging in continued competence activities, including continuing education, training and/or learning activities related to the competency requirements of the Digital Ad Operations Certification examination.
The following activities qualify toward earning recertification credit:
|Qualifying Activity||Continuing Education (CE) Credits||Documentation Required|
|Industry Conferences||1 CE for each 2-hour period||Receipt or proof of registration|
|Professional Development Classes, Seminars, Webinars, Training||1 CE for each full hour||Certificate of Attendance or Completion|
|Presentations at industry meetings, guest lectures, participation on a panel||4 CE per presentation||Copy of program; Date and location of presentation; evaluations, if applicable|
5 CE per semester-long course3 CE per trimester- or quarter-long course
Name of educational Institution; Course Title(s) and Syllabus; Name of Instructors; Semester/Trimester/Quarter Completed
|Published Works (articles published in third-party digital media journal, magazine, newsletter, industry blog)||3 CE per publication||Copy of article, date, publication name|
|Participation in industry task force with defined output (e.g. development of new standards, industry, white paper)||4 CE per task force||Letter from industry group|
|Participation in Digital Ad Operations Certification Item Writing/Review Workshop||4 CE per workshop|
Other types of learning and thought leadership activities not listed above may be considered by the Commission. Certificants are responsible for tracking and reporting their recertification activities and will be required to submit appropriate documentation (transcripts, certificates, etc.) for each CE activity.
All credits claimed must be earned during the certification cycle and credits may not be carried over into the next recertification cycle.
Certificants are responsible for conducting an ongoing assessment of their continued competence in digital ad operations, and measuring their own knowledge and skill level against the requirements for certification.
Candidates for recertification will be asked to refer to the Digital Ad Operations Certification Exam Blueprint to ensure that Continuing Education activities submitted for recertification have a direct link to the content domains of the exam.