Policies
  1. Scope of the Certification Programs
  2. Publication of Policies
  3. Commitment to Impartiality
  4. Training & Support Services
  5. Code of Ethics Complaints
  6. Administrative Complaints
  7. Challenging the Exam
  8. Appealing Exam Results
  9. Due Process

1. Scope of the Certification Programs

To see the scope of the IAB Digital Ad Operations Certification program, click here.

2. Publication of Policies

All policies affecting applicants, candidates and certificants shall be published in the Candidate Handbook and on the Website.  It is the responsibility of each individual involved in the certification program to comply with the current policies of the Commission.

3. Commitment to Impartiality

The IAB Certification Commission is committed to acting impartially in relation to its applicants, candidates and certified persons. Representatives of the Certification Commission understand the importance of making decisions related to certification in accordance with its policies and procedures, and exercise due diligence in doing so.  The Certification Commission will make public the policies and procedures affecting applicants, candidates and certified persons, and will fairly and accurately convey information about the certification program to all stakeholders.  The Certification Commission will understand threats to impartiality, which include, but are not limited to self-interest, activities from related bodies, relationships of personnel, financial interests, favoritism, conflict-of-interest, familiarity and intimidation. The Certification Commission will periodically conduct a threat analysis to determine the potential, both real and perceived, of an individual or an organization to influence the certification processes or benefit from them.

4. Training & Support Services


The Commission on Certification and the IAB Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam. IAB personnel provide training and education programs, certification prep courses, and other products and services.  Training personnel do not participate in any certification activities.  No IAB employee, contractors, or third-party vendors involved in marketing, administering, or training of the certification program is allowed access to the examination or any of the activities directly related to item writing and review.

5. Code of Ethics Complaints

The Commission will establish and enforce a Code of Ethics applicable to all certified individuals. All applicants, candidates and certificants must agree to uphold and abide by the Code of Ethics as a condition of earning and maintaining IAB Certification. Any individual may file a complaint against a certified digital professional by emailing the Certification Department of IAB [email protected].  Only complaints that follow the published procedures of the Commission will be considered.

6. Administrative Complaints

Any individual applying for certification or recertification may file a complaint of an administrative nature. Administrative complaints include dissatisfaction with services including, but not limited to: not responding to inquiries with 48 business hours; not adhering to published deadlines; not providing information affecting applicants, candidates and certified persons such as fees, refunds, exam registration information, requirements for certification and recertification, Code of Ethics, etc., failure to administer the examination, or general dissatisfaction with services related to certification. Any individual may file an administrative complaint by submitting the Complaint Form to the Certification Department of IAB [email protected].  Only complaints that follow the published procedures of the Commission will be considered.

Complaints related to examination content, examination administration irregularities, and alleged violations of the Code of Ethics are handled through separate complaints processes.

7. Challenging the Exam

IAB shall provide candidates with an opportunity to provide feedback on the examination content and procedures regarding:

  • The technical accuracy of the examination
  • Fairness in the administration of the examination.

A candidate who has a concern about administrative procedures at a testing site or who has observed a breach of security or other improper conduct during a test should submit a report in writing to the Certification Department of IAB within 5 calendar days after taking the examination. A candidate who has a question or a concern about the reliability, validity, and/or fairness of the test may submit the Complaint Form to Certification Department of IAB at [email protected] no later than 5 calendar days after taking the examination.

IAB will not consider reports about improper test administration procedures or test content which exceed the 5 day deadline for doing so, or are not submitted in writing.  You will not be allowed to take notes out of the testing center, so submit your concerns to IAB following the exam. Only complaints that follow the published procedures of the Commission will be considered.
 

8. Appealing Exam Results

Candidates who fail the exam may appeal their results within 30 days of receipt of the score report and must make this request in writing by submitting an Appeal Form to the Certification Department of IAB at [email protected]. The Appeals Committee will review the response record and the determination will be communicated to the candidate within 60 days. The decision of the Appeals Committee shall be final.  Scores that are cancelled are not subject to appeal.

9. Due Process

The Commission respects and upholds the right of its certificants to due process in circumstances in which a negative or adverse decision is made on the standing and status of the certificant.  Due process shall apply in instances affecting an individual's ability to earn and maintain IAB Certification status.

 

Companies with Certified Sales Staff Include

See what they're saying

 
I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.

 —Mark Warlaumont
Director of News and Digital Media Sales, Bright House Networks

 
It’s a great program and would highly recommend it to my colleagues across the industry.

 —Rich Fimbres
Senior Multimedia Sales Representative, Bloomberg Media

 
It keeps you up to date on digital information and what is happening in the industry...

 —Cheryl Baeszler
Digital Sales Manager, Cox Media

 
The IAB Certification has allowed me to understand the standards set in place...

 —Jinger Guerrette
Account Executive, Time Warner Cable Media

 
I have marketed myself and the companies that I have worked for with my IAB Sales Certification...

 —Alison O’Brien
Nexstar Broadcasting

 
This is definitely a certification I am recommending to my peers...

 —Tracy Dedeaux
Digital Sales Manager, WVUE Fox 8

 
The industry needs this kind of certification...

 —Marcos Christensen
Senior Director Latam South Cone, comScore, Inc.

 
I have learned so much and I'm so thankful that my company felt this was important...

 —Mandilyn Thompson
Account Executive, Time Warner Cable Media Sales

 
This is a great program and helps distinguish certified professionals as the best in the business...

 —Anna Patterson
Digital Media Specialist, Cox Media Group

 
Becoming IAB certified was a goal of mine...

 —Farrah Shultz
Digital Media Account Executive, Triad Retail Media

 
I'm very happy to have gone through the program...

 —Rob Noonan
Sales Director, Digital Shopper Marketing, Conversant Media

view all testimonials ›


 

What's the difference between Professional Certification and a Certificate? Click here.

 

View our Commission on Certification.