Stay on Top of Your Digital Advertising Operations Career

Digital media is always evolving. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardized knowledge is absolutely necessary to perform on the job.

Now more than ever, Digital Advertising Operations Professionals need to work intelligently in order to make campaigns run efficiently. IAB Digital Ad Operations Certification proves you and your team understand the latest practices, tools and terminology required to succeed in the marketplace.

This credential is the only professional industry-led certification created specifically for Digital Advertising Operations. It creates confidence in your business practices and most importantly in your clients.

IAB Digital Ad Operations Certification is available worldwide and to anyone working in digital ad operations at Advertising Agencies, Digital Publishers, Trading Desks, Demand and Supply-Side Platforms, Exchanges and Brands organizations.

Built on Past Certification Success

In 2012, we launched the IAB Digital Media Sales Certification and within its first year the program attracted more than 1,400 individual participants from over 200 companies across the industry. Based on this success, we strategically focused on the role of Ad Operations as the next opportunity for a Certification program.

IAB and the Commission on Certification have leveraged this expertise to create a program for this unique job function that tests the applicant’s baseline knowledge and ensures continual learning throughout their career with a rigorous recertification procedure.

To see the scope of the IAB Digital Ad Operations Certification program, click here.

 

Participating Companies Include

See what they're saying about Digital Media Sales Certification

 
Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

 
I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

 
People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

 
My employer thinks it helps us stand out from the competition. My clients have found it more interesting that I have the certification over my agencies.

 —Nicole Hart, Account Executive, DailyCandy

 
Everybody is excited that there is an industry standard and that Yahoo! is willing to invest in our training outside the company.

 —Michael Shipley, Account Director, Yahoo!

 
It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

   
I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

   
This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

   
I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

   
I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

   
Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

   
I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

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What's the difference between Professional Certification and a Certificate? Click here.

 

View our Commission on Certification.