Stay on Top of Your Digital Advertising Operations Career

Digital media is always evolving. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardized knowledge is absolutely necessary to perform on the job.

Now more than ever, Digital Advertising Operations Professionals need to work intelligently in order to make campaigns run efficiently. IAB Digital Ad Operations Certification proves you and your team understand the latest practices, tools and terminology required to succeed in the marketplace.

This credential is the only professional industry-led certification created specifically for Digital Advertising Operations. It creates confidence in your business practices and most importantly in your clients.

IAB Digital Ad Operations Certification is available worldwide and to anyone working in digital ad operations at Advertising Agencies, Digital Publishers, Trading Desks, Demand and Supply-Side Platforms, Exchanges and Brands organizations.

Built on Past Certification Success

In 2012, we launched the IAB Digital Media Sales Certification and within its first year the program attracted more than 1,400 individual participants from over 200 companies across the industry. Based on this success, we strategically focused on the role of Ad Operations as the next opportunity for a Certification program.

IAB and the Commission on Certification have leveraged this expertise to create a program for this unique job function that tests the applicant’s baseline knowledge and ensures continual learning throughout their career with a rigorous recertification procedure.

To see the scope of the IAB Digital Ad Operations Certification program, click here.

 

 

 

 

 

 

 

 

 

 

 

Participating Companies Include

See what they're saying about Digital Media Sales Certification

 
I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.

 —Mark Warlaumont
Director of News and Digital Media Sales, Bright House Networks

 
It’s a great program and would highly recommend it to my colleagues across the industry.

 —Rich Fimbres
Senior Multimedia Sales Representative, Bloomberg Media

 
It keeps you up to date on digital information and what is happening in the industry...

 —Cheryl Baeszler
Digital Sales Manager, Cox Media

 
The IAB Certification has allowed me to understand the standards set in place...

 —Jinger Guerrette
Account Executive, Time Warner Cable Media

 
I have marketed myself and the companies that I have worked for with my IAB Sales Certification...

 —Alison O’Brien
Nexstar Broadcasting

 
This is definitely a certification I am recommending to my peers...

 —Tracy Dedeaux
Digital Sales Manager, WVUE Fox 8

 
The industry needs this kind of certification...

 —Marcos Christensen
Senior Director Latam South Cone, comScore, Inc.

 
I have learned so much and I'm so thankful that my company felt this was important...

 —Mandilyn Thompson
Account Executive, Time Warner Cable Media Sales

 
This is a great program and helps distinguish certified professionals as the best in the business...

 —Anna Patterson
Digital Media Specialist, Cox Media Group

 
Becoming IAB certified was a goal of mine...

 —Farrah Shultz
Digital Media Account Executive, Triad Retail Media

 
I'm very happy to have gone through the program...

 —Rob Noonan
Sales Director, Digital Shopper Marketing, Conversant Media

view all testimonials ›


 

What's the difference between Professional Certification and a Certificate? Click here.

 

View our Commission on Certification.