Stay on Top of Your Digital Advertising Operations Career
Digital media is always evolving. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardized knowledge is absolutely necessary to perform on the job.
Now more than ever, Digital Advertising Operations Professionals need to work intelligently in order to make campaigns run efficiently. IAB Digital Ad Operations Certification proves you and your team understand the latest practices, tools and terminology required to succeed in the marketplace.
This credential is the only professional industry-led certification created specifically for Digital Advertising Operations. It creates confidence in your business practices and most importantly in your clients.
IAB Digital Ad Operations Certification is available worldwide and to anyone working in digital ad operations at Advertising Agencies, Digital Publishers, Trading Desks, Demand and Supply-Side Platforms, Exchanges and Brands organizations.
Built on Past Certification Success
In 2012, we launched the IAB Digital Media Sales Certification and within its first year the program attracted more than 1,400 individual participants from over 200 companies across the industry. Based on this success, we strategically focused on the role of Ad Operations as the next opportunity for a Certification program.
IAB and the Commission on Certification have leveraged this expertise to create a program for this unique job function that tests the applicant’s baseline knowledge and ensures continual learning throughout their career with a rigorous recertification procedure.