Candidates are considered eligible for the Digital Ad Operations Certification exam if they meet the following criteria:

- A minimum of two (2) years of work experience in Digital Advertising Operations.

  OR

- One (1) year of eligible experience and 15 hours of training

Digital Advertising Operations is defined as the work processes that enable, transact, track, measure and evaluate the buying and selling of digital media inventory for publishers and agencies. It can also include operational roles within companies and for the services that enable publishers to optimize the selling of digital media and agencies and marketers to enhance the strategy behind reaching digital audiences.

During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.

Participating Companies Include

See what they're saying about Certification

 
I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.

 —Mark Warlaumont
Director of News and Digital Media Sales, Bright House Networks

 
It’s a great program and would highly recommend it to my colleagues across the industry.

 —Rich Fimbres
Senior Multimedia Sales Representative, Bloomberg Media

 
It keeps you up to date on digital information and what is happening in the industry...

 —Cheryl Baeszler
Digital Sales Manager, Cox Media

 
The IAB Certification has allowed me to understand the standards set in place...

 —Jinger Guerrette
Account Executive, Time Warner Cable Media

 
I have marketed myself and the companies that I have worked for with my IAB Sales Certification...

 —Alison O’Brien
Nexstar Broadcasting

 
This is definitely a certification I am recommending to my peers...

 —Tracy Dedeaux
Digital Sales Manager, WVUE Fox 8

 
The industry needs this kind of certification...

 —Marcos Christensen
Senior Director Latam South Cone, comScore, Inc.

 
I have learned so much and I'm so thankful that my company felt this was important...

 —Mandilyn Thompson
Account Executive, Time Warner Cable Media Sales

 
This is a great program and helps distinguish certified professionals as the best in the business...

 —Anna Patterson
Digital Media Specialist, Cox Media Group

 
Becoming IAB certified was a goal of mine...

 —Farrah Shultz
Digital Media Account Executive, Triad Retail Media

 
I'm very happy to have gone through the program...

 —Rob Noonan
Sales Director, Digital Shopper Marketing, Conversant Media

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What's the difference between Professional Certification and a Certificate? Click here.

 

View our Commission on Certification.