Candidates are considered eligible for the Digital Ad Operations Certification exam if they meet the following criteria:
- A minimum of two (2) years of work experience in Digital Advertising Operations.
- One (1) year of eligible experience and 15 hours of training
Digital Advertising Operations is defined as the work processes that enable, transact, track, measure and evaluate the buying and selling of digital media inventory for publishers and agencies. It can also include operational roles within companies and for the services that enable publishers to optimize the selling of digital media and agencies and marketers to enhance the strategy behind reaching digital audiences.
During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.