IAB Professional Certification
The digital advertising marketplace grows more complex daily, making it more critical than ever to master the latest trends and changes.
Why did IAB Create Certification Programs?
We listened to our members, and the IAB set out to create standardized benchmarks to ensure that partners, employees and new hires have the basic knowledge to perform their respective jobs.
IAB Certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals. Created by industry subject matter experts and a leading test development company, the certification programs are managed by an independent Certification Commission.
IAB Digital Media Sales Certification
We created this program to help digital buyers and sellers establish an immediate, deeper level of trust when working together.
More than 2,000 individuals have applied for the program from over 200 companies, and it is quickly gaining industry-wide acceptance.
IAB Digital Ad Operations Certification
This program ensures that Ad Operations professionals have the required skills to run campaigns efficiently.
With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardized skills are absolutely necessary to remain competitive