Building Brands Online
Advancing interactive advertising to meet the needs of brand marketers
Recent Updates:
- Mobile Rising Stars Ad Unit Specifications Open for Public Comment
- Rising Stars Digital Video Competition is on
- Display Rising Stars Research
- Martini Media IABlog post
- View the Rising Stars video from the IAB MIXX Awards
- Thirty-six top-tier advertisers adopt at least one or more of the six IAB Display Rising Star Winners.
- View the lineup of judges for the 2012 IAB International MIXX Awards.
- View last year's MIXX Awards Winners here.
- Randall Rothenberg issued an industry call at IAB’s Innovation Days @ Internet Week in 2011 to ignite creativity in display advertising. He challenged those in the room to drive a true creative revolution in display advertising by moving the dialogue away from clicks and toward personal, memorable, breakthrough marketing experiences that have the power to change the hearts and minds of consumers. View his full presentation here.

Creative sample from Rising Stars winner IAB Portrait

