Board Nominee Bios

Joe ApprendiJoe Apprendi
Chief Executive Officer

The visionary behind Collective, Joe brings more than 15 years in founding, board and executive management experience to the Company. Prior to founding Collective, Joe served as CEO of Falk eSolution’s Falk North America. Previous to Falk he was the Executive Vice President at Eyeblaster™, responsible for global sales and marketing where he led the company in building its client base to include more than 400 agency and 500 publisher customers worldwide, ultimately securing its position as the number one rich media technology provider as reported by Nielsen NetRatings AdRelevance.

Earlier in his career Joe served as Senior Vice President, North American Sales Operations at 24/7 Real Media, for 24/7 Mail, 24/7 Network, and 24/7 Media Canada on multiple product lines including Online Media, Email, Promotions, Loyalty Programs, and Wireless Advertising. Joe was recognized by Business Insider on its 2011 Silicon Alley List of technology leaders, and is an Ernst & Young Entrepreneur of the Year® for the Metro NY award honoree.

Tom ArrixTom Arrix
Vice President, Sales

Tom Arrix is Vice President of Sales at Facebook and oversees media strategy, manages advertising inventory and advertising operations for the East Coast sales team. Previously, Tom was at Univision Digital as Senior Vice President of Advertising Sales and Marketing Solutions where he was responsible for rebuilding and managing revenue efforts.

Prior to Univision Digital, Tom was the Senior Vice President of Sales and Client Services at CBS There, he worked for six years building the industry’s top-rated Internet sales force that was responsible for all media, advertising and sponsorship revenues for CBS Sportsline and partner sites including CBS Sports,, and

Before entering the media industry, Tom spent four years with Chase Manhattan Private Banking in New York.

Bob CarriganBob Carrigan
Chief Executive Officer
IDG Communications

Bob Carrigan is CEO of IDG Communications worldwide. He oversees IDG’s media operations, including online, print, and events in 90 countries. Prior to assuming his worldwide CEO role in 2008, Carrigan was responsible in the U.S. for CIO and CSO, Computerworld, InfoWorld, Macworld, Network World, PCWorld, GamePro, and IDG World Expo.

Carrigan returned to IDG in 2003 as president and CEO of Computerworld. He rejoined IDG from AOL where Carrigan was senior vice president in the Interactive Marketing Group. Carrigan began his IDG career while a college student at Boston University and rose to executive sales positions at PCWorld.

In 2011, Carrigan was elected as chairman of IAB.

In 2009, Carrigan was named the CEO Innovator for large business publishers by Media Business and is listed in the annual Media Business list of “Who’s Who.” He is also a member of the Min Digital Hall of Fame and Min Sales Hall of Fame.

Henrique De CastroHenrique de Castro
Chief Operating Officer

Henrique de Castro is the chief operating officer (COO) of Yahoo! Inc., where he is responsible for the management of Yahoo!’s sales, media, business development and operations worldwide.

Henrique brings more than 20 years of experience leading global business for some of the world’s leading brands. Most recently, he was the vice president of Google’s worldwide Partner Business Solutions group, where he built a solutions-focused organization to help partners develop audiences and build multi-platform distribution and monetization businesses. Previously, he oversaw Google’s media, mobile and platforms organization globally, where he led the business to significant growth.

Prior to Google, Henrique managed sales and business development operations across Western Europe for Dell Corporation. Previously, he consulted for McKinsey & Company, where he advised clients across multiple industries. His career also includes senior positions in private equity and advertising businesses.

Henrique received his Masters in Business Administration from the IMD - International Institute for Management Development in Switzerland and his Licenciature in Business Administration from the University of Lisbon in Portugal.

Jory Des JardinsJory Des Jardins
Co-Founder and President of Strategic Alliances

Jory Des Jardins co-founded BlogHer, Inc. in 2005 with Elisa Camahort Page and Lisa Stone, and serves as the company’s President of Strategic Alliances and lead evangelist to top revenue partners. With Jory’s leadership, BlogHer has developed its own distinctive, brand of strategic partnership, helping to facilitate constructive dialogue between some of the world’s major brands and women who are social media leaders and their readers.

Jory frequently gives private presentations and training sessions to Fortune 500 companies and their internal and external strategy teams, bringing community insights and case studies directly to companies and agencies that are navigating the social media space. Leveraging her prior experience in both print and online media, Jory works within brand teams to deconstruct media models and to develop messaging and campaigns that resonate with bloggers, blog readers and brands.

BlogHer’s integrated sponsorship model, which combines live events and media channels, has grown to revenue of eight figures trailing for the past two years, during which BlogHer, Inc. was named among the AlwaysOn OnMedia Top 100 for 2011 and Global 250 for 2010, and as one of America’s Most Promising Start-ups by BusinessWeek. BlogHer’s flagship site,, was named one of the Top 100 Websites for Women by Forbes in 2010.

Jory is BlogHer’s representative on the Interactive Advertising Bureau (IAB) Board of Directors, and serves on the advisory board of start-ups FeedBlitz and Juno Baby. Jory also represents BlogHer at public speaking engagements, having keynoted such events as ad:tech Chicago and the Marketing to Moms Conference, and spoken on panels at events for the IAB, ANA, AMA and WOMMA and at Web 2.0, SXSW Interactive, BlogWorld Expo, the Monaco Media Forum, Girls in Tech and CES.

Prior to co-founding BlogHer, Jory helped high-technology start-ups Pluck and Rojo develop the models to launch successful blog syndication initiatives and served as producer as Third Age transitioned from traditional web destination to a network of bloggers.

Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award. Jory lives in the Bay Area with her husband Jesse and their baby daughter.

Joan GillmanJoan Gillman
President, Media
Time Warner Cable

Joan Gillman is Executive Vice President and President, Time Warner Cable Media. In this role, Ms. Gillman heads up the ad sales force and leads the effort to deliver advanced advertising, data and interactive solutions for advertisers and network partners. She joined Time Warner Cable in May 2005 as Vice President of Interactive TV and Advanced Advertising.

Ms. Gillman has been on the cutting edge of new technology in media and advertising since she first joined the internet industry in 1995. From 1995-1997, she served as Vice President of Marketing for the leading Internet Service Provider (ISP) for the healthcare industry, Physicians’ Online. From there, she made the jump into Digital TV when she moved to the U.K. and headed up the business development, regulatory and legal teams for British Interactive Broadcasting, the digital and interactive TV joint venture between BSkyB, BT, HSBC and Matsushita. After returning to the U.S. in 2001, Ms. Gillman served as President of Static2358, the interactive TV, games and production subsidiary of OpenTV.

Prior to making the jump to business, Mrs. Gillman worked in politics for former U.S. Sen. Chris Dodd of Connecticut, serving as his Legislative Director, State Director, Assistant Press Secretary and Legislative Aide.

Ms. Gillman is a member of Cable and Telecommunications Association for Marketing (CTAM) and Women in Cable and Telecommunications (WICT), and is a Betsy Magness Fellow Class XV. In 2009, she was named a “Wonder Woman” by Multichannel News and was named to the CableFax Magazine Sales Hall of Fame. She also serves professionally on the boards of NCC, CAB and Adlink, and personally on the boards of The College of the Holy Cross, Worchester, Mass., The City Parks Foundation, New York City, and the David T. Langrock Foundation, Providence, R.I.

She earned a B.A. from The College of the Holy Cross, and an M.A. in Legislative Affairs from George Washington University in Washington, D.C. She currently splits her time between New York City and Westport, Conn., with her husband Ted, daughter Allison, 5, and son Zachary, 2.

Curt HechtCurt Hecht
Global Chief Revenue Officer
The Weather Company
and IAB Board of Directors

Curt Hecht serves as Global Chief Revenue Officer for The Weather Channel Companies (TWCC). He joined TWCC after 20 years with Publicis Groupe, most recently as Cheif Executive Officer of the VivaKi Nerve Center in Paris. In this newly created role, Curt is responsible for the overall strategic definition and management of TWCC’s international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for the company’s category—leading digital products such as, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. He reports to Chairman and Chief Exective Officer David Kenny.

As Chief Executive Officer of the VivaKi Nerve Center in Paris, Curt had been entirely focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts, as both media channels and consumers become digital. He acted as Publicis Groupe’s primary liaison to digital media companies such as Facebook, Google, Microsoft, and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group, and ZenithOptimedia, which collectively are the largest buyers of digital media worldwide. Het was a member of the VivaKi Board of Directors and Publicis Groupe Strategic Leadership Team.

Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. There he focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors and worked closely with the client to transform GM into the world's largest digital marketer.

Walker JacobsWalker Jacobs
Executive Vice President, Digital Ad Sales
Turner Broadcasting

Walker Jacobs is senior vice president of Turner Sports and Entertainment Digital, overseeing online advertising sales for the Turner Entertainment Group portfolio of TBS, TNT, truTV, Cartoon Network, Adult Swim, and GameTap, as well as the digital properties of Turner Sports which include,,,, TBS Hot Corner at, and broadband channel TNT Overtime at He is based in New York and reports to David Levy, president of Turner Broadcasting Sales, Inc. and Turner Sports.

Since joining Turner in August 2007, Jacobs has built a team that develops integrated sales and marketing solutions for advertisers across the sports and entertainment portfolio of television networks and businesses, and drives all ad sales on the internet, video-on-demand (VOD), and mobile platforms. Under Jacobs’ leadership, the newly-formed group has made groundbreaking strides in the digital ad sales arena. In May 2008, Jacobs played an integral role in launching the Turner Network, a consortium of nearly twenty online destinations that include entertainment, news, sports, kids and young adult digital platforms. The creation of the Turner Network broke affiliation with third-party ad networks to better develop, package and execute all digital inventory, and allows distinct advertising opportunities that leverage Turner’s portfolio of world-class brands and visitor demographics.

In July 2008, Jacobs helped Turner Sports and Entertainment Ad Sales broker a multi-year strategic alliance with Yahoo! Inc. that allowed the two companies to collaborate on advertising and sports-related content. The agreement established Turner as the exclusive representative of online advertising sales for the NBA, golf and NASCAR pages of Yahoo! Sports, the #1 online sports destination, and provided increased exposure of Turner sports content to Yahoo! audiences.

Before joining Turner, Jacobs served as senior vice president of the Reuters Americas Media Group, responsible for general management of, managing ad sales and business development, as well as content sales for Reuters Media Business in the U.S., Canada and Latin America. Notably, while at Reuters, Jacobs negotiated a partnership with NASDAQ and subsequently managed sales of “Times Square Squared,” a venture that combined The Reuters Sign and NASDAQ Tower as the world’s largest outdoor digital display system, based in Times Square, New York. Jacobs joined Reuters by way of the company’s March 2003 acquisition of Multex Incorporated, a leading financial research and information company. Prior to the merger, as vice president, he managed the media business and advertising sales for Multex Investor and Marketguide properties. Jacobs began his executive career in media as Publisher of Institutional Investor Online, responsible for general management, operations, advertising sales, e-commerce and marketing of their websites.

Jacobs serves on the Board of Directors for Junior Achievement New York. He is a graduate of John Carroll University and currently resides in Manhattan with his wife Jennie and his daughter Louise.

Eric JohnsonEric Johnson
Executive Vice President, Multimedia Sales
ESPN (Walt Disney Co.)

Eric Johnson is the Executive Vice President, Multimedia Sales for ESPN Customer Marketing and Sales. Promoted into the position in October 2007, Eric leads the multimedia ad sales team efforts, responsible for all sales activity across all of ESPN’s domestic properties, including the ESPN television networks, ESPN Digital Media, ESPN Publishing, ESPN Radio, ESPN Deportes, ESPN Regional Television, and Direct Response.

Johnson joined ESPN in 1999 as an Account Executive and was directly responsible for West Coast account television sales. Prior to joining ESPN, Johnson was a media director at Grey Advertising and an account executive for TIME Magazine in Los Angeles. Johnson was graduated from the University of California in 1991 and received a bachelor of arts degree in economics.

Randy KilgoreRandy Kilgore
Senior Vice President and Chief Revenue Officer
Tremor Video
Chairman, IAB Board of Directors

Randy Kilgore oversees Tremor Video’s North American advertising sales efforts with responsibility for advertising, strategy, and category development.

Randy started with Tremor Video in 2006 after 16 years with Dow Jones, most recently as Senior Vice President, Sales and Marketing, Randy is the Chairman of the IAB Board of Directors and previously served on the board of the OPA.

Randy holds a B.A. in english and history from Ohio Wesleyan University.

Peter NaylorPeter Naylor
Executive Vice President, Ad Sales
NBC News Digital

Peter Naylor is the Executive Vice President of Ad Sales for NBC News Digital. He oversees advertising sales for the company’s digital properties including, and,,,,,,, and the Universal Audience Platform.

Peter spearheaded the launch of the Universal Audience Platform, a “first party” online ad network of NBCU owned-and-operated digital properties reaching 60 million unique users each month.

He also leads the sales efforts of emerging digital platforms around Social TV like BravoNow, NBCLive, Syfy Sync, Oxygen Connect, and Sunday Night Football Extra, as well as mobile experiences for each brand on smart phone and tablet platforms.

Peter sits on the boards of the IAB (current Chairman) and The Online Publishers’ Association (current treasurer). He also serves on the Digital Marketing Board of Governors for dmg world media. In addition, he was a founding board member of 212, a New York interactive media trade association.

He holds a Bachelor of Arts degree in economics and English from Denison University in Ohio.

John TrimbleJohn Trimble
Chief Revenue Officer

John Trimble serves as the Chief Revenue Officer of Pandora Media where he is responsible for all advertising revenue, strategic sales marketing and advertising operations. Pandora’s diverse revenue streams tap display, mobile, audio that reach consumers on their computers, mobile phones, and consumer electronic devices. Pandora advertising offerings utilize the super-specific aspects of internet radio: a medium that enables advertisers to reach any type of consumer, anytime, anywhere—based on a multitude of quantifiable data.

Previous to Pandora, John was the EVP of sales at Glam Media where he helped guide their revenue and product expansion. Before that, John was part of the executive team tasked by News Corp. to develop and execute the creation of Fox Interactive Media where he was part of the acquisition team that brought and into the Fox Interactive Media fold. He was also responsible for building out all ad marketing and operational functions while overseeing branded sales for MySpace, IGN, Fox, and American John has balanced his digital career with quality brands, in the role of Director of Sales for Sports and with innovative starts ups in his position as Vice President of Sales with Phase2 Media.

John received his BA from St. Lawrence University. When he is not on the road looking for ad partners, he is evolving his station list to keep relevant with his family of four children. His current Pandora line-up features the Counting Crows, the Dropkick Murphy’s, Kanye West, U2, and Jack Johnson.

Lisa UtzschneiderLisa Utzschneider
Senior Vice President, National Advertising Sales

Lisa Utzschneider leads national advertising sales for Adzinia, the newly formed advertising sales unit at Prior to Amazon Lisa spent ten years at Microsoft, where her team focused on delivering excellent customer service for Microsoft’s top online advertising accounts. Previously, she was MSN Sales Director for the Eastern Region, were she was responsible for two district offices based in New York City and Boston. Lisa has led strategic and organizational changes which have, in part, contributed to increased customer satisfaction and double digit revenue growth over the past two years.

Prior to joining Microsoft, Lisa worked for the International Rescue Committee (IRC) both in New York City and Budapest, Hungary where she spearheaded fund raising and program analysis for refugee relief programs.

Jacob WeisbergJacob Weisberg
Chairman and Editor-in-Chief
The Slate Group/Washington Post Co.

Jacob Weisberg is Chairman and Editor-in-Chief of The Slate Group, a new of The Washington Post Company tasked with developing a family of Internet-based publications through start-ups and acquisitions. The flagship publication is Slate magazine. While serving as Slate’s Editor (2002-2008), Jacob saw the online magazine turn a profit. He greatly expanded its content, broadened its advertising base, launched several new initiates and in 2008, Slate won a National Magazine Award for General Excellence Online.

Jacob oversaw the launch of The Big Money (launched in September 2008), a new website dedicated to economic analysis and commentary with user tools that will take readers beyond simple coverage of business news.

Jacob is the author of several books, including The Bush Tragedy, which was a New York Times bestseller in 2008, and the Bushisms series. With former Treasury Secretary Robert E. Rubin, he co-wrote In an Uncertain World, which was published in 2003. His first book, In Defense of Government, was published in 1996.

Jacob joined Slate shortly after its founding in 1996 as Chief Political Correspondent, at a time when you still had to explain the Internet to some people, let alone the idea of an Internet magazine. Previously, he worked as a writer and editor at The New Republic and covered politics for New York Magazine. Jacob writes a bi-weekly column for Newsweek magazine. He has also been a Contributing Writer for The New York Times Magazine, a contributing editor of Vanity Fair and a reporter for Newsweek in London and Washington, as well as a weekly editorial-page columnist for the Financial Times. He is a frequent commentator on National Public Radio.

Mike WelchMike Welch
AT&T AdWorks

Mike Welch was named president of AT&T AdWorks effective May 9, 2012.

Welch leads AT&T AdWorks’ approach in the development and monetization of its innovative audience networks as well as digital media and marketing products across TV, mobile and online for Fortune 500 advertisers. Through his leadership, the division is experiencing accelerated growth and presence in the marketplace– working directly with national brand clients and specialized media agencies.

Prior to his current appointment, Welch was vice president-sales for the Southwest Region of AT&T Advertising Solutions. He was responsible for a base of 200,000 customers and $500 million in annual revenue across a five-state region comprised of Texas, Missouri, Oklahoma, Kansas and Arkansas. Welch lead a 600-person sales team and provided customers with a complete suite of print, online, search and mobile advertising solutions that helped brands grow their business. Welch joined AT&T in 1997 after spending seven years in Sales at The Pillsbury Company, where he was responsible for several key Midwest accounts.

Welch holds a bachelor’s degree in telecommunications from Indiana University. He and his wife, Lisa, have two children and reside in Dallas, TX.