Results tagged “ad operations” from IABlog
- The IAB CodeBank: The advertising industry’s repository of Open Source code, tools and implementation solutions;
- An Open Source network of developers which collaborates with the Tech Lab, donating their time, development cycles and resources to issues of interest to the IAB community; and
- A platform of utilities and testing tools that allow members to work with the specifications the IAB produces in order to help solve their real-world implementation needs.
”Safeframe is a standard which enables publishers to include 3rd party advertisements, including advanced ad formats such as richmedia, while mitigating the risk of data leakage or broken page because of the ad and page content interferences. It also provides a standard way to measure viewability across cross-domain iFRAME. Most recently we have deployed SafeFrame on one of our largest properties - Outlook. This is laying the foundation for serving 3rd party ads while making sure that our user’s data is protected and privacy is maintained.”
“One of the largest benefits of digital advertising is how dynamic it is. The entire industry works toward delivering the most relevant and captivating advertisements to individual users. But being that dynamic comes with huge tradeoffs in terms of level off effort, safety, privacy, and consistent metrics. The whole idea with SafeFrame, is to have a foundation on the web for such advertising to reside, so that we can mitigate those tradeoffs, as well as move towards the future. Rolling out and developing SafeFrame and other standardizing technologies like it, is in of itself a large challenge. And that’s why it’s a very big win, for the IAB to take a leadership role creating and managing the technology required. Standards and specifications are the first step, but it’s critical to have open technology platforms that enforce and deliver on those standards.”
“The ‘Patcher’ is the first in a series of tools and services being offered by Streamwize to help accelerate and simplify SafeFrame adoption by both advertisers and publishers and raise the floor of ad capabilities for the industry. It is an enhanced, open source web-based tool that advertisers can use to inject, test and view their creatives on nearly any web site with both SafeFrame and Friendly iFrame simultaneous format support. Within the tool, you simply put your own creative code snippet or ad tag, the web site you wish to target for testing and either auto select or enter the CSS expression of where the creative will be rendered on the targeted web site page. The tool supports all IAB layout designs including floating lightboxes and expanded ads as well as the ability to define height and width. It then works by proxying any selected URL, injecting the SafeFrame publisher-side framework into the web site, and then loading the selected creative into the specified location. You also get a unique URL you can share with others so they can also see how your creative would look and operate, in context on the targeted website before certification or client review.Streamwize is further developing tools for publishers to ease the transition to SafeFrame by allowing them to simultaneously support SafeFrame with older standards until they are ready to make a full switch over to SafeFrame. Building tools for both publishers and advertisers on top of SafeFrame allows publisher and advertisers to leverage some of its advantageous features, including support for measurement and contextual advertising.Such is the critical importance of SafeFrame adoption across the industry in dealing with thorny issues such as mitigating publisher risk, consumer protection and viewability, that Streamwize will offer the “Patcher” tool free and will shortly be launching a dedicated web site to showcase why it is committed to the SafeFrame cause and it’s growing capabilities and benefits for advertisers and publishers.”
Alan Turransky is the Senior Director of Technology and Ad Operations at IAB.
Since we launched the IAB Certification program nearly two years ago I’ve been Vice President, Training and Development. Now, at the IAB we don’t go out of our way to be cute or creative when we use titles; they are meant to be accurate, expressive, and to-the-point. No Senseis or Shepherds here. As a result no one has ever not understood what my role is at the IAB.
Still, the longer that I’ve had this position, the more the title has seemed inappropriate to me. It’s the word training that bothers me. Training is something that’s done to people (or dogs!) Training sounds passive. It conjures up the image of a student held hostage in a classroom, passively absorbing information. Training is what managers send employees through.
But learning is completely different. Learning is active, not passive. We choose to learn. We all want to learn, all the time, to experience new things. Learning occurs in the classroom, but it also happens on the job, at home, anywhere and everywhere; with others or by oneself. Others might control my training, but I control my learning. Which one is more likely to stick with me?
That’s why we created IAB University (IAB.U), an industry educational hub where everyone across the ecosystem, from every level, can come together to learn from each other. At IAB University you can be on the receiving end of digital advertising education or you can teach your peers. Plus, participants receive IAB Learning Credits good towards IAB Digital Media Sales or IAB Digital Ad Operations recertification programs, if they need them.
The IAB is flush with subject matter experts. Experts abound. Need to learn the latest on programmatic? Interested in how native advertising works? Unclear on what a viewable impression is? If there’s something you need to know about digital advertising, our members have the answers. The IAB has always been a tremendous resource for thought leadership and cutting-edge expertise; that’s truer today than ever as our industry continues its remarkable growth.
We realize more and more people come to the IAB to learn. We are attracting more junior level employees and people relatively new to the industry. Learning comes in all flavors— a webinar, a conference, a panel of experts, a town hall of newbies. Just about every program the IAB offers is a learning experience, and we hope you will take advantage of those learning experiences whether you are seeking recertification or just want to stay abreast of what’s happening out there.
But here’s our hope—that many of you will share your expertise or newly-found research with others in our community. Did your company just release a piece of research? Turn it into a webinar for IAB members. Are you an expert on some new trend? Put together a panel so that IAB members can discuss, at your place or ours. Let’s figure out a way to make learning continuous and collaborative.
We’re already beginning to put together a free program of learning opportunities. If you are interested in learning more about IAB University or want to be part of the IAB University “faculty” to let us know what you want to teach please start here iab.net/iabu.
And with that…
About the Author
More than 200 members of the ad ops community are gathered at the Roosevelt Hotel in New York City today to take strides in the war on discrepancies. The presence of so many agencies and publishers—coming together on the stage and in the audience to address cooperatively the vexing issues of ad operations—is a testament to the common commitment to solutions that move the industry forward.
The IAB and its Ad Ops Committee have been working for several years to develop the solutions being discussed today. As one result, this morning the IAB released a series of initiatives designed to transform interactive operations and accelerate growth.
Read the full press release here or the individual documents below.