Join Adap.tv & IAB for cocktails and a Town Hall discussion
Fighting Fraud & Creating Brand Safety in the Video Ecosystem
There's no cost, no catch, just an opportunity to learn and network with peers
IAB Ad Lab
116 E. 27th Street– 8th Floor
New York, NY 10016
Tuesday, October 8
Discussion at 5 PM, Cocktails at 6 PM
Safety and quality are linchpins for the future of television and video—especially as consumers demand multi-screen viewing experiences at a global level. Learn how the video ad industry continues to protect advertisers and support upstanding publishers from bad actors—and discuss with IAB leaders how the industry is working to solve these challenges.
Exchange ideas and walk away with solutions that will help you keep your client's brands safe.
What are publishers doing to ensure campaigns run on safe inventory?
How can buyers recognize “dark alleys” versus “clean streets”?
How can both buyers and sellers minimize risk and stay safe?
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