Join Adap.TV & IAB for cocktails and a Town Hall discussion

Fighting Fraud & Creating Brand Safety in the Video Ecosystem

There's no cost, no catch, just an opportunity to learn and network with your peers

November 18, 2013
Check-in: 4:30pm | Discussion: 5:00pm | Cocktails: 6:00pm
Untitled, 111 West Kinzie, Chicago

Safety and quality are linchpins for the future of television and video—especially as consumers demand multi-screen viewing experiences at a global level. Learn how the video ad industry continues to protect advertisers and support upstanding publishers from bad actors—and discuss with IAB leaders how the industry is working to solve these challenges.

Exchange ideas and walk away with solutions that will help you keep your client's brands safe.

Topics covered:

  • What are publishers doing to ensure campaigns run on safe inventory?

  • How can buyers recognize “dark alleys” versus “clean streets”?

  • How can both buyers and sellers minimize risk and stay safe?

 

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