Internet Advertising Revenues Hit Historic High in Q3 2012 at Nearly $9.3 Billion, Rising 18% Over Same Period Last Year, According to IAB
Results Mark 6% Increase From Previous Quarter
NEW YORK, NY (December 19, 2012) — Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. These figures show an 18 percent climb year-over-year, in comparison to Q3 2011’s $7.8 billion. In addition, they mark a 6 percent increase over the Q2 2012 figures of $8.72 billion.
“These historic investments in interactive point to the strong results that marketers are receiving from digital marketing,” said Randall Rothenberg, President and CEO, IAB. “It is a highly effective medium for interacting and engaging consumers, who are no longer passive, but are active participants in contemporary media online, through social media, and on-the-go with mobile.”
“Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media,” said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB.
“This uptick goes beyond a significant year-over-year increase at 18 percent, and also shows a climb from last quarter as well,” said David Silverman, a partner at PricewaterhouseCoopers LLP. “Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4.”
The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.
IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertisements on the internet.
The survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.
The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. Past reports are available at www.iab.net/AdRevenueReport.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
About the PwC Network
PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See www.pwc.com for more information.
© 2012 PwC. All rights reserved. “PwC” and “PwC US” refer to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate and independent legal entity.
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