Monday, December 13, 2010
IAB Management Changes Announced

David Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., and Chairman, IAB Board of Directors, sent the following letter to the IAB membership this morning:

Dear IAB Members,

As we prepare for a new year that promises to be another record setter for interactive advertising revenues, the IAB is announcing some changes in our management. Randall Rothenberg, who has been President and CEO since January 2007, will be leaving the IAB on January 17, 2011, to become Chief Digital Officer of Time Inc.

A search has already begun for a new CEO. As that search continues, we are confident that the IAB moves into 2011 with the right leadership for tackling the issues of importance to its member companies and to the industry at large. Patrick Dolan, recently promoted to Executive Vice President and Chief Operating Officer, will be acting as the organization’s leader. David Doty, also recently promoted to Senior Vice President and Chief Marketing Officer, will join Dolan in the organization’s leadership.

The IAB is stronger than ever and the Board of Directors has expressed its complete confidence in the current management team to carry out our key strategic initiatives—Building Brands Online, Making Measurement Make Sense, Protecting Privacy, Data Demystification, the Mobile Center of Excellence and Supply-Chain Simplification.

Two other executives round out the management team: Mike Zaneis, who was recently named Senior Vice President and General Council, focuses on matters related to public policy in Washington, D.C., and Sherrill Mane, Senior Vice President of Industry Services, leads the organization’s measurement and research efforts.

Over the past four years, this management team has worked to grow the IAB membership by 50 percent, and has more than doubled our revenues. They have advocated effectively for us in Washington, and made our industry a public policy force to be reckoned with. They have done groundbreaking work in developing industry standards and best practices for digital video distribution, online networks quality assurance, social media advertising, interactive games marketing and mobile advertising. They have built a world-class conference business that attracts more than 5,000 marketing, agency, media and technology executives annually. The IAB’s efforts to develop cross-industry standards for audience measurement are changing the way the marketing-media ecosystem does business, as is the IAB’s ongoing campaign to promote creative excellence in digital advertising.

Randall Rothenberg as President and CEO has been a superlative leader and will be missed. We are thrilled that he is becoming a senior executive at one of the IAB’s largest member companies and we look forward to Randall’s continued involvement with the association.

The IAB is a strong and well-respected organization and will manage through these changes with no interruption in serving our members and advancing the interactive advertising industry at large.

Sincerely,

David Moore
Chairman, Founder & CEO, 24/7 Real Media, Inc.,
Chairman, IAB Board of Directors