Friday, December 10, 2010
IAB Creates General Counsel Office, Promotes Three Executives

Senior Appointments Underscore Association’s Growing Role in Shaping the Digital Marketplace

NEW YORK, NY (December 10, 2010) — To bolster the digital marketing industry’s interests in Washington, D.C., the Interactive Advertising Bureau (IAB) today announced that it had created an Office of General Counsel and promoted Mike Zaneis to Senior Vice President and General Counsel from Vice President of Public Policy. Zaneis steps into this role having already achieved significant progress in creating a public policy presence for the industry in the nation’s capital and in overseeing successful efforts to bring industry self-regulation to fruition.

In addition, the IAB appointed two others to new senior positions. Patrick Dolan, formerly Executive Vice President and Chief Administrative Officer, has been named Executive Vice President and Chief Operating Officer in recognition of his strategic and operations leadership. David Doty, who has been Senior Vice President for Marketing & Thought Leadership, will take on the newly created role of Senior Vice President and Chief Marketing Officer, reflecting the organization’s growing focus on outreach and education.

“Public policy has taken center-stage as one of the most critical issues facing the digital marketing industry, and no one is better equipped to represent the IAB and our members than Mike,” said Randall Rothenberg, President and CEO, IAB. “At the same time, Patrick and David have helped fashion the pivotal role IAB now plays in the industry. Their leadership will help guide us through 2011 and beyond. These appointments are another step we’re taking to strengthen our management team as we meet the challenges and opportunities of the continuously evolving digital marketing landscape.”

In his new position, Zaneis will continue to lead the IAB’s public policy office and guide the strategy of the self-regulatory privacy program. Additionally, he will oversee outside counsel and coordinate all IAB legal resources in industry relations, public policy and other critical initiatives. Prior to joining the IAB, Zaneis worked with the U.S. Chamber of Commerce in Washington, where he served as Executive Director of Technology and E-Commerce. As the chief technology and telecommunications lobbyist, he oversaw issues affecting the business community pertaining to e-commerce, online and consumer privacy, data security, telecommunications and intellectual property.

Patrick Dolan, who joined the IAB in 2007, assumes broader organizational responsibilities at the IAB with the title of Chief Operating Officer. During his tenure, Dolan has strengthened the operational and financial position of the IAB and improved collaboration within the international network of IABs. Appointed by New York City Mayor Michael R. Bloomberg as a commissioner of the city’s Latin Media and Entertainment Commission, Dolan led the establishment of New York City’s Latin Media and Entertainment Week. Dolan has recently taken on a more active role in the IAB’s Committees and Councils work as well as in its evolving Professional Development program. He marshaled IAB member companies to produce the “Data Usage and Control Primer: Best Practices & Definitions,” the first-ever guide to explain in plain terms what data can be collected online and how that data should be collected. Prior to joining the IAB, Dolan held senior positions at DoubleClick, the Locomotion Channel (a joint venture between Hearst Entertainment and Corus Entertainment), the Early Learning Coalition of South Florida and the Soros Foundations Network.

In the newly created role of Chief Marketing Officer, David Doty will spearhead the communication of interactive marketing’s value to marketers, advertising agencies and other key constituents. In Doty’s time at the IAB, he has repositioned and elevated the IAB brand, taking it beyond the image of traditional trade associations. He has propelled the organization into new areas of expertise. Doty established the IAB Agency Advisory Board comprised of leading creative agency executives, and he launched “Privacy Matters,” the industry’s first PSA campaign focused on educating the broader public about how to manage privacy online. He has also led the transformation of the IAB’s events business unit into the acclaimed conference leader in the digital space. Doty joined the IAB in 2007 after serving as Director of Corporate Branding and Creative Services at Booz Allen Hamilton, where he was responsible for overseeing the firm's successful global strategic branding initiative. Previously, Doty was President of Flatiron Communications, a company he founded to serve the media industry in strategy and execution. As a writer, consultant and strategic content developer, he worked with Wired Magazine, Hearst Magazines, Departures Magazine, Turner Entertainment Networks, Microsoft and the French government.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit

IAB Media Contact
Marla Aaron
[email protected]