Tuesday, September 17, 2013
Kurt Andersen, Ken Auletta & Henry Blodget to Headline Special ‘Golden Age of Journalism?’ Roundtable at IAB MIXX Conference on September 23

Debate to Explore the Future of Media and News Reporting in the Digital Age  

NEW YORK, NY (September 17, 2013) — With industry soothsayers pondering the future economic viability of news, and how it’s gathered and reported in the digital era, Kurt Andersen, author and host of public radio's weekly cultural magazine show “Studio 360,” will moderate a heated roundtable conversation between media industry heavyweights – Ken Auletta, eminent author and commentator for The New Yorker magazine, and Henry Blodget, Editor-in-Chief of Business Insider, as they each take sides on the state of journalism today. This timely session, entitled “Golden Age of Journalism?,” will take place on the stage of the IAB MIXX Conference, produced by the Interactive Advertising Bureau (IAB).

“’Golden age of journalism’ is a sword that cuts both ways in the current media and interactive landscape,” said Andersen. “Is it an age where traditional journalism reaches new levels of quality and prestige? Or, is it more about comprehensively redefining media as we know it, where traditional journalism is a smaller part of the cycle?”

“This high-level, one-of-a-kind discussion about journalism speaks volumes about its pivotal role and that of premium, branded content in our future,” said Randall Rothenberg, President and CEO, IAB. “It is a unique and important debate that can be found only at the IAB MIXX Conference.”

The “Golden Age of Journalism?” session takes place at 9:45 a.m. on Monday, September 23, 2013 - the first day of the IAB’s MIXX Conference. To review the full 2013 IAB MIXX Conference agenda, visit iab.net/mixx/agenda.

A strong roster of IAB MIXX Conference sponsors makes this roundtable and the event’s other sessions possible:

Presenting Sponsor: Microsoft

Premier Sponsors:  Acxiom, Tapad

Title Sponsors: Google, NBCUniversal Digital Entertainment

VIP Sponsors: Adap.tv, Dstillery, eBay, Extreme Reach, Index by Casale Media, Krux, MailOnline, Qualcomm Vuforia, ShareThis, Tapjoy, Tremor Video, Undertone, VideoHub, The Weather Company, WebMD, YP

Supporting Sponsors: ABC, AcuityAds, Cablevision Media Sales, Evidon, eyeReturn Marketing, GumGum, Innovid, Jivox, Kargo, Mixpo, Rubicon Project, Sociomantic, Sparkpr, Twitch, Vertical Search Works, Yahoo!, YuMe

Media Sponsors: Advertising Age, Adweek

Exclusive Production Company: Wizard Studios

Printing Partner: Publicide

For more information on the 2013 IAB MIXX Conference, go to iab.net/mixx. To register to attend, visit iab.net/mixx/registration.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit
iab.net.

IAB Media Contact
 Laura Goldberg
347.683.1859

[email protected]