Monday, September 14, 2009
MIXX Awards Finalists Announced

Congratulations to the 2009 MIXX Awards Finalists! Be sure to check back on Wednesday, September 23 to find out who won the most important awards in interactive advertising. For more information, visit www.mixx-awards.com.

Brand Awareness and Positioning
Lead Agency Campaign Brand
RAPP Kidnap! Travel Channel
ZenithOptimedia, RMG Connect and JWT - Australia Kit Kat Chunky Cookies & Cream Nestlé
AKQA What The Flip Flip Video
OMD Z List Sweepstakes on Xbox Live Nissan



Social Marketing
Lead Agency Campaign Brand
CumminsNitro Brisbane The Best Job in the World Tourism Queensland
Campfire/Deep Focus/...and company True Blood HBO
Crispin Porter + Bogusky Whopper Sacrifice Burger King
Doner 33 Keys Mazda
ZenithOptimedia, RMG Connect and JWT - Australia Kit Kat Chunky Cookies & Cream Nestlé



Interactive Video
Lead Agency Campaign Brand
NBA NBA.com: Amazing Happens Here - Create Your Own Amazing Playlist NBA IS/ NBA IT
BrightLine iTV Prescribe the Nation Vaseline
Campfire/Deep Focus/...and company True Blood HBO
Digitas OPEN Syndicated Content Player American Express



Business-to-Business
Lead Agency Campaign Brand
Digitas OPEN Syndicated Content Player American Express
Ogilvy Lotus Interactive Banner IBM
White Rhino New Thinking Avid Technology
PMG Asia Pacific Pte. Ltd. HP Workstations Website Hewlett-Packard Personal Systems Group & SMB Business Segment Asia Pacific & Japan



Branded Content
Lead Agency Campaign Brand
OgilvyOne Worldwide, Athens Love at first site Lacta, Kraft Foods
TBWA\Chiat\Day Los Angeles Nissan 370Z Launch Nissan North America, Inc.
ZenithOptimedia, RMG Connect and JWT - Australia Kit Kat Chunky Cookies & Cream Nestlé
Mediaedge CIA-MEC Canada and Digital Percent Molson Canadian Guy Code Molson Canadian



Multicultural
Lead Agency Campaign Brand
Tapestry Best Buy Holiday/Celebrations Best Buy
Telemundo/The Vidal Partnership Sin Senos No Hay Paraíso Alternative Storylines Sprint
42 Degrees at MediaVest Black History Month 2009 Walmart
Telemundo/OMD Premios Billboard 2009 State Farm



International
Lead Agency Campaign Brand
CumminsNitro Brisbane The Best Job in the World Tourism Queensland
AKQA The Lost Ring McDonald's
OgilvyOne Worldwide, Athens Love at first site Lacta, Kraft Foods
ZenithOptimedia, RMG Connect and JWT - Australia Kit Kat Chunky Cookies & Cream Nestlé



Mobile Platforms
Lead Agency Campaign Brand
Genex Kraft iFood Assistant Kraft Foods
OMD iPhone Shake Dockers
Doner Coleman I-Phone Apps Coleman
Moderati The Virtual Zippo Lighter Zippo, Inc.
Media Kitchen A|X SP/SU 09 Mobile Armani Exchange



Direct Response and Lead Generation
Lead Agency Campaign Brand
CumminsNitro Brisbane The Best Job in the World Tourism Queensland
Condé Nast Digital Brides.com Set Your Table Tool Bloomingdale's
MEC Interaction The Search Is Over For America's Favorite Pizza Pizza Hut
Smith Brothers Agency Fruit Undressed Del Monte Foods



Product Launch
Lead Agency Campaign Brand
Campfire/Deep Focus/...and company True Blood HBO
AKQA Fallout 3 Campaign Bethesda Softworks
Digitas Kiss Me in 3D P&G/Crest Whitestrips
BBDO, J3 and CBX SPLENDA® MIST™ No Calorie Sweetener Launch on Facebook® SPLENDA® Brand
RPA MY10 Honda Insight Launch American Honda Motor Co., Inc.



In-Game Advertising
Lead Agency Campaign Brand
Soap Creative Lynx Instinct Unilever - Lynx
OMD Z List Sweepstakes on Xbox Live Nissan
OMD Olympics “Track and Field” McDonald’s
Arkadium National Geographic Channel Expedition Week National Geographic Channel



Not-for-Profit/Public Service
Lead Agency Campaign Brand
AgencyNet and Cactus Own Your C 2.0 Colorado State Tobacco Education & Prevention Partnership
The Humane Society of the United States Protect Seals The Humane Society of the United States
Profero COI Talk to FRANK: Cocaine Basement COI/DoH/Home Office/DCSF
McKinney Triangle Corporate Battle of the Bands Durham’s Center for Child and Family Health



Digital Interactive Out-of-Home Advertising
Lead Agency Campaign Brand
Inwindow Outdoor National Storescape™ Campaign for Coraline Laika Studios
Sapient Interactive Multi-Media Coke Machine The Coca-Cola Company
Imagination The oneworld Travel Stations The oneworld alliance
TIME 2008 Person of the Year Platform AT&T/Blackberry Bold



Search Marketing
Lead Agency Campaign Brand
Covario Adobe Acrobat 9 Global Product Launch Adobe Systems Incorporated
Geary Interactive Business Persona Search Covad Communications
Hill Holliday P.J. Bland’s Chili’s
MEC Interaction The Search Is Over For America's Favorite Pizza Pizza Hut



Cross-Media Integration
Lead Agency Campaign Brand
CumminsNitro Brisbane The Best Job in the World Tourism Queensland
OgilvyEntertainment Hellmann's Real Food Summer School Hellmann's
PHD & Microsoft Advertising Deadliest Catch Season 5 Premiere Discovery Channel
ESPN Indiana Jones Battle of the Bands & The Quest for the Crystal Paramount Home Entertainment



Brand Destination Site
Lead Agency Campaign Brand
OgilvyEntertainment Hellmann's Real Food Summer School Hellmann's
Arc Worldwide Friskies Feed the Senses Nestlé Purina Petcare
Makeover Solutions FreshLook Color Studio CIBA VISION
Hill Holliday and Exopolis P.J. Bland’s Chili’s



Digital Integration
Lead Agency Campaign Brand
Campfire/Deep Focus/...and company True Blood HBO
TBWA\Chiat\Day Los Angeles Nissan 370Z Launch Nissan North America, Inc.
OMD LineRider McDonald’s
Sapient Interactive Happiness Factory 3 The Coca-Cola Company