Wednesday, June 29, 2011
IAB Announces Opening of the ‘IAB Ad Lab,’ New Meeting Center Devoted to Innovation, Collaboration & Education in Digital Advertising

Privacy Roundtable Organized by U.S. Representative Marsha Blackburn Marks First High-Profile Event for New Interactive Advertising Community Center

NEW YORK, NY (June 29, 2011) — The Interactive Advertising Bureau (IAB) (www.iab.net) marked the opening today of its new online advertising community center, the IAB Ad Lab, by hosting the first of several national privacy roundtables organized by U.S. Representative Marsha Blackburn (R-TN). The roundtable series, which is focused on discussing the interactive advertising industry’s self-regulatory efforts to protect consumer privacy, was attended by Representative Blackburn, IAB leadership and 15 of its member companies and partner trade associations.

Designed as a new community hub for the entire marketing-media ecosystem, the IAB Ad Lab, located directly above the IAB’s 7th floor headquarters at 116 East 27th Street in New York City, is a venue where thought leaders can address some of the industry’s most pressing needs and exciting opportunities, from creating new ad formats, to building brands online, to anticipating the future of mobile advertising.

“The IAB Ad Lab is the physical embodiment of the IAB, where the digital world comes together live and in real time for innovation, collaboration, and learning,” said Randall Rothenberg, President and CEO, IAB. “We’re honored that the IAB Ad Lab was selected by Representative Blackburn to host this key public policy discussion and we applaud her leadership. This is the first of many groundbreaking events we plan for our new center, where we hope to see marketing and media leaders come together to network and help power the continued growth of the digital advertising and media industry.”

The IAB Ad Lab features a modular space that can accommodate presentation-style gatherings for as few as five and as many as 74 participants. In addition to thought leadership conversations and presentations by industry leaders on compelling topics of interest to marketers, agencies, publishers, technology companies and service providers, the IAB Ad Lab will host IAB board and committee meetings, product demos, press and award events, networking receptions, and meet-ups. The Ad Lab will also be open to members and other companies in the marketing-media ecosystem for meetings and sponsored events.

“Representative Blackburn’s decision to launch her privacy roundtable series at the IAB Ad Lab further cements our leadership position on the privacy policy front,” said Mike Zaneis, Senior Vice President, Public Policy and General Counsel, IAB. “The Ad Lab was created precisely to facilitate conversations about what the interactive advertising industry is doing, where the industry is going and what we’re doing to maximize the experience for both the provider and the consumer.”

“Data driven advertising is the lifeblood of our most dynamic economic sector. It is also the crux of growing consumer privacy concerns,” said Blackburn. “I am grateful to IAB for hosting a session where we began to explore this vital issue. The Ad Lab is an excellent space from which IAB can highlight the work advertisers are doing to keep the Internet free, promote economic expansion, and protect the consumer.”

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

IAB Media Contact
Laura Goldberg
347.683.1859
[email protected]

IAB Ad Lab Sponsorships
Phil Ardizzone
212.994.1790
[email protected]