IAB Brings 56 Small Internet Publishers to Capitol Hill to Tell the Stories of Their Businesses to Congress and the Senate
Third Annual IAB Long Tail Alliance Washington 'Fly-In' Highlights Ad-Supported Internet Entrepreneurs' Role In Driving The U.S. Economy & Spotlights Regulatory Challenges That Jeopardize Their Businesses
WASHINGTON, D. C. (May 25, 2011) — Fifty-six small ad-supported Internet “Long Tail” publishers from 22 states from across the country, plus one from the District of Columbia, joined the Interactive Advertising Bureau (IAB) this past Monday and Tuesday for the Third Annual Long Tail Alliance Washington, D.C. “Fly-In.” The attendees spent yesterday on Capitol Hill meeting with representatives from 37 House Districts and 12 Senate Offices, including members of the Senate Commerce Committee, to raise awareness about how interactive advertising regulation affects not just the big players in the industry, but also the livelihoods of small Internet publishers.
“Small businesses are a vital part of the American economy and the Internet economy. This annual gathering of the IAB's Long Tail Alliance members has become a critical touchpoint for legislators and regulators, giving them the opportunity to learn first-hand about the concerns and challenges facing 'mom and pop' entrepreneurs who are struggling to survive and thrive online,” said Randall Rothenberg, President and CEO, IAB.
“The new media landscape is not just about the larger players in the marketplace, but also a diversity of smaller voices seeking success on their own terms and scale,” said Mike Zaneis, Senior Vice President, Public Policy and General Counsel, IAB. “This annual trip to Washington with the Long Tail publishers is part of the IAB's commitment to make sure that Capitol Hill does not overlook this crucial base of small businesses that are powered by interactive advertising.”
In addition to meetings with Congressional leaders, the Long Tail publishers attended workshops to learn strategies and best practices for growing their businesses.
For a list of the Long Tail publishers who participated as well as a detailed agenda of the two-day event, please go to: www.iab.net/flyin
The IAB Long Tail Alliance is a special member category for publishers who sell online advertising opportunities indirectly, through ad networks, or directly and have revenues under $1 million per year. To learn more about the Long Tail Alliance and to find out how to qualify for membership, please go to: http://www.iab.net/longtailalliance
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
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