Monday, May 10, 2010
IAB Opens West Coast Office

Appoints Steve Sullivan, Online Ad Ops Veteran, as Vice President to Spearhead Supply Chain Solutions

New York, NY (May 10, 2010)— To provide support for its large contingency of members with West Coast headquarters, the Interactive Advertising Bureau (IAB) today announced the opening of a San Francisco office. The IAB also announced that it had named Steve Sullivan as Vice President, Supply Chain and Revenue Solutions, a new position in the organization. Mr. Sullivan, who will lead the new IAB West Coast office, joins the organization from Microsoft Corporation where he served as Senior Program Manager, Ad Security within Microsoft’s Online Services Division.

“Many of our member companies are based on the West Coast so it has long been our intention to establish a presence there,” said Randall Rothenberg, President and CEO of the IAB. “Steve is the ideal person to head up that office while also contributing his deep expertise on advertising technology to help us drive toward improved supply chain dynamics and lower operational costs. We are thrilled to have him aboard.”

“The IAB has played a pivotal role in simplifying and improving the workflow surrounding digital media,” said Mr. Sullivan. “I look forward to working with our member companies to build on those efforts and drive ongoing growth and innovation in the interactive advertising industry.”

Mr. Sullivan, 42, was recognized with an IAB Service Excellence Award in 2009 and has served as an active member of IAB committees and working groups since 2005, including the Measurement Task Force and most recently the Ad Ops Council. His career in online advertising technology organizations began in the late 1990s, and he has since earned an industry-wide reputation for working collaboratively with partners and competitors on standards, guidelines and related data quality issues.  Most recently he sat on the board of directors of the Media Rating Council (MRC) and was a member of its Internet committee. Before joining Microsoft, he held positions at Atlas DMT which was acquired by Microsoft in 2004, Foretelligence Inc., Expedia and BlueStreak. He received a Bachelor of Arts from The Evergreen State College.

The IAB’s West Coast office will be located at 1 Embarcadero Center, San Francisco, CA, 94111.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit

IAB Media Contact
Marla Aaron
Director, Marketing Communications
[email protected]