Monday, February 28, 2011
IAB Launches Data Council, Call to Action for Members

Council Announced at IAB’s Annual Leadership Meeting “The People vs. Data,” Underscoring the Importance of Establishing Standards for a Data-Driven Ecosystem

PALM SPRINGS, CA (February 28, 2011) — The Interactive Advertising Bureau (IAB) launched the first-ever Data Council today to provide a permanent forum for its members to address topics surrounding the collection and use of data in interactive advertising. The Council is an expansion of the Data Usage and Control Taskforce which was formed in 2009. The announcement was made during IAB’s fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data, at La Quinta Resort & Club, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.

“What better place to launch the Data Council than at IAB’s Annual Leadership Meeting where industry leaders are gathered to discuss how data affects online advertising” said Patrick Dolan, EVP and COO of IAB. “The Data Council will focus on increasing transparency in a complex and rapidly evolving segment of the industry.”

The council’s initial agenda items include:

  • Marketers & Agencies Education: An initiative that will address misinformation around data gathering and usage.
  • Ecosystem Mapping: An effort to clarify the different kinds of data that can be collected through media buying.
  • Data Lexicon: The creation of standard definitions and terms for data segmentation and data sources.

The IAB Data Council will expand upon previous efforts of the Data Taskforce, such as the “Data Usage & Control Primer: Principles & Definitions.” To read more on the IAB’s Data Usage and Control primer, visit http://www.iab.net/data_primer

The IAB Data Council is open to all members. Those interested in joining can email
[email protected].

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

IAB Media Contact
Marnie Black
917.828.7308
[email protected]