Sunday, February 27, 2011
Leaders of Digital Advertising & Marketing Converge as IAB Annual Leadership Meeting Convenes

Google’s Dr. Eric Schmidt To Keynote; Theme This Year Is “The People vs. Data”

PALM SPRINGS, CA (February 27, 2011) — More than 750 digital leaders have gathered today to launch a three-day discussion of the most significant topics for the interactive advertising industry. They are assembling at the Interactive Advertising Bureau (IAB) 2011 Annual Leadership Meeting, at La Quinta Resort & Club. It is the organization’s most prestigious thought-leadership conference. Dr. Eric Schmidt, Chairman and CEO at Google, opens the event with a much-anticipated keynote presentation. In its fourth year, this annual event will provide a venue for passionate debate on one of the industry’s most important issues, “People vs. Data.”

This year’s IAB Founder’s Award, recognizing contribution and service to digital media, will be presented to David Moore, Chairman and Founder, Chief Executive Officer, 24/7 Real Media, a WPP Company, and also outgoing Chairman, IAB Board of Directors. The award is presented to Moore by Bob Carrigan, Chief Executive Officer, IDG Communications, and Chairman, IAB Board of Directors.

“David Moore is highly respected leader and innovator who has made significant contributions to the growth and development of the IAB and to the interactive industry in general,” said Bob Carrigan. “I’m proud to have the opportunity to honor him on behalf of the many leaders assembled for the Annual Leadership Meeting, where discussion and debate pave the way for ongoing innovation in digital media.”

“Without doubt, this year’s Annual Meeting is set to be the biggest and most influential event IAB has organized since its inception,” said David Doty, Senior Vice President & Chief Marketing Officer, IAB. “This year’s overarching theme is the cross-section of data and content and how the industry can work to derive value from both. We’re privileged to host the industry’s most respected professionals and provide them with a venue for debate and discussion that will undoubtedly provoke healthy dialogue throughout the year.”

The IAB Annual Leadership Meeting is being hosted by industry heavyweights:

  • John Battelle, Founder and Executive Chairman, Federated Media, IAB Board of Directors
  • Bob Carrigan, CEO, IDG Communications, Chairman, IAB Board of Directors
  • David Doty, CMO, IAB
  • Randall Rothenberg, EVP & CDO, Time, Inc. and incoming President & CEO of IAB
  • Tina Sharkey, Chairman & Global President, BabyCenter, IAB Board of Directors

Industry luminaries set to present and lead discussions at Annual Leadership Meeting include:

  • Dr. Eric Schmidt, Chairman of the Board and Chief Executive Officer, Google
  • Tim Andree, CEO, Dentsu Network West, Executive Officer, Dentsu
  • Michael Barrett, CEO, AdMeld
  • Brad Brinegar, Chairman and Chief Executive Officer, McKinney
  • Wendy Clark, SVP, Integrated Marketing Communications & Capabilities, The Coca-Cola Company
  • David Coletti, Vice President, Digital Media Research and Analytics, ESPN
  • Emma Cookson, Chairman, BBH
  • Quentin George, CDO, Mediabrands
  • Blake Irving, Chief Products Officer, Yahoo!
  • Jason Kilar, CEO, Hulu
  • Carol Kruse, Senior Vice President, Marketing, ESPN
  • Wenda Harris Millard, President & COO, MediaLink
  • David Moore, Chairman & Founder, CEO, 24/7 Real Media, A WPP Company, IAB Board of Directors
  • Dani Nadel, President, Publicis Modem
  • Kevin O’Connor, Chief Executive Officer and Co-Founder, FindTheBest.com
  • John Partilla, COO, Dentsu Network West
  • Byron Reese, Executive Vice President, Innovation, Demand Media
  • Richard Rosenblatt, Co-Founder, Chairman and Chief Executive Officer, DemandMedia
  • Ian Schafer, CEO & Founder, Deep Focus
  • Doc Searls, Fellow, Berkman Center for Internet and Society, Harvard University
  • Jim Spanfeller, Founder & CEO, The Spanfeller Media Group
  • Omar Tawakol, Chief Executive Officer, BlueKai
  • Rik van der Kooi, Corporate VP, Advertiser and Publisher Solutions Group, Microsoft, IAB Board of Directors
  • Bryan Wiener, CEO, 360i
  • Bill Wise, CEO, MediaBank
  • Michael Zimbalist, President Research and Development Operations, New York Times

The Annual Leadership Meeting’s registration is completely sold-out. The IAB will post videos of highlights from onstage presentations throughout the event at www.iab.net.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

IAB Media Contact
Marnie Black
917.828.7308
[email protected]