Monday, February 25, 2013
Prominent Digital Creative & Public Relations Agency Leaders Add Their Expertise to IAB Agency Advisory Board

Latest Members of Esteemed Industry Group Will Help Drive Vital Dialogue Between Interactive Publishers & Agency Insiders

PHOENIX, AZ (February 25, 2013) — The Interactive Advertising Bureau (IAB) announced today that twelve industry luminaries have accepted invitations to become new members of the IAB Agency Advisory Board (AAB), a consultative body formed by IAB to focus on building effective relationships between digital publishers and the agency thought leaders who are creating campaigns that are reshaping the way advertising, media and marketing communications work in the interactive era. The news was released at the sixth IAB Annual Leadership Meeting: “Big Data & Big Ideas: Friends, Enemies, or Frenemies?,” held at the Arizona Biltmore in Phoenix.

Since its formation in 2009, the AAB has held think-tank-like meetings four times a year in New York and Silicon Valley. With the overarching goal of encouraging more brand advertising and marketing in interactive media, these talks bring together a diverse group of distinguished digital pioneers and in-market practitioners to discuss how to make the web as creative and compelling a medium as possible. Through the group’s efforts, the AAB has contributed such tangible results for the industry as helping guide IAB work on the Rising Stars program, which introduced cutting-edge display ad formats built to inspire creativity in digital brand advertising, and on digital ad measurement standards.

The twelve digital media and marketing innovators added to the AAB roster are:

Lincoln Bjorkman
Chief Creative Officer, North America
Digitas
Brad Kay
Partner and President
SS+K
Jim Russell
Partner and Chief Innovation Officer
McKinney
Brian Clark
Founder/CEO
GMD Studios
Bob Lord
Global CEO
Razorfish
Richard Schatzberger
Co-Founder and Chief Technology Experience Officer
co:collective
Susan Credle
Chief Creative Officer
Leo Burnett
Alexandre Mars
CEO
Phonevalley &
Head of Mobile
Publicis Groupe
Lisa Weinstein
President, Global Digital, Data & Analytics
Starcom MediaVest Group
Matt Harrington
Global Chief Operating Officer
Edelman
Nigel Morris
CEO, Aegis Media Americas & EMEA
Carat
John Winsor
CEO
Victors & Spoils

Interactive advertising world leaders and influencers who are continuing their landmark work with the group include:

Michael Lebowitz
Founder and CEO
Big Spaceship
Chair of the IAB Agency Advisory Board
Colleen DeCourcy
Co-Global Executive Creative Director
Wieden + Kennedy
Benjamin Palmer
CEO and Co-Founder
Barbarian Group
Lars Bastholm
Former Chief Digital Creative Officer
Cheil USA
Brian DiLorenzo
EVP, Chief of Production
McCann NY
David Sable
Global Chief Executive Officer
Y&R
Jeff Benjamin
Chief Creative Officer
JWT North America
Quentin George
Chief Digital Officer
Mediabrands
Sarah Thompson
President
Droga5
Conor Brady
Global Creative Officer
HUGE
Christian Haas
Executive Creative Director
Goodby, Silverstein & Partners
Steve Wax
Co-Founder
Ladies & Gentlemen
Emma Cookson
Chairman
BBH
Nick Law
EVP and Chief Creative Officer
R/GA
Bryan Wiener
Chairman and CEO
360i

“The ongoing collaboration between this rarified circle of agency thought leaders is a testament to their overwhelming desire to create richer and more productive relationships with publishers, in order to fuel the entire industry,” said Randall Rothenberg, President and CEO, IAB.

“These new members are stellar examples of agency insiders who are driving digital to the next level for both the benefit of their clients and the ecosystem at-large,” said David Doty, Executive Vice President and CMO, IAB, and head of the AAB initiative. “We look forward to having their dynamic voices be a part of this elite group of industry advisors.”

For more information about the IAB Agency Advisory Board, please visit: http://www.iab.net/agencyadvisoryboard.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

IAB Media Contact
Laura Goldberg
347.683.1859
[email protected]