Thursday, February 16, 2012
Chinese Digital Media Giants Add Global Perspective to IAB Annual Leadership Meeting

Leaders of Hylink, Phoenix New Media and the Interactive Internet Advertising Committee of China to Share Insights on Chinese Internet Business Models, International Strategies & More

NEW YORK, NY (February 16, 2012) — With China’s number of web users surpassing 500 million, the country is about to overtake Japan as the number two advertising market in the world, and the entire interactive media and marketing industry is looking for insights and intelligence that can help them tap into this vibrant marketplace. Providing both, the Interactive Advertising Bureau (IAB) is adding an exclusive session entitled “A Global Focus: Innovation in the Chinese Media Ecosystem,” featuring internet and ad agency executives from China’s Hylink, Phoenix New Media and the Interactive Internet Advertising Committee of China (IIACC) to the program of its sold-out Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space,” being held at the Fontainebleau in Miami Beach, February 26 – 28, 2012.

“The global expansion of the interactive industry provides a wealth of benefits and business advantages, but also presents challenges,” said Randall Rothenberg, President and CEO, IAB. “The IAB Annual Leadership Meeting has historically been a place where senior voices in the marketing and advertising ecosystem come to discuss, debate and define the key issues our industry faces – and this gathering of executives from top-flight Chinese interactive firms and associations will help us gain fluency in the complex arena of international commerce, a topic of great concern as we begin 2012.”

During the special session, attendees will hear directly from the leaders of prominent Chinese companies and the country’s top internet advertising trade organization as they share their innovative business models, strategies, and corporate structures. Featured speakers will include:

  • Tong Su, CEO, Hylink – One of the top digital advertising agencies in China
  • Ya Li, COO, Phoenix New Media – An influential Chinese new media company, providing premium content on an integrated platform across internet, mobile and television channels
  • Chen Yong, Secretary General, IIACC & President, Modern Advertising Magazine, China – The IIACC is a special organization focusing on interactive media within the China Advertising Association (CAA), and Modern Advertising is an official CAA publication

The hour-long session and open forum will take place on Monday, February 27 at 4:45pm. For the complete agenda for the IAB Annual Leadership Meeting, “Ecosystem 2.0: Beyond Time and Space,” please visit http://www.iab.net/2012/alm/agenda.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

IAB Media Contact
Laura Goldberg
347.683.1859
[email protected]