IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment
“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising
New York, NY (February 5, 2009) – The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today’s announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.
The series of definitions in the VPAID Guidelines help the interactive industry:
- Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
- Provide specifications that can be implemented by any type of video player
- Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.
- Digital Video Measurement Guidelines
- Digital Video In-Stream Ad Format Guidelines and Best Practices
- Digital Video Ad Serving Template (VAST)
- Digital Video In-Stream Ad Metrics Definitions
The Digital Video Committee of the IAB is comprised of over 180 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/iab_products_and_industry_services/508676/508950.
About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
IAB Media Contact:
Director, Marketing Communications