Tuesday, February 1, 2011
Bob Carrigan Elected New Chairman of IAB Board of Directors

Chief Executive Officer of IDG Communications, Inc. Succeeds David Moore of 24/7 Real Media

NEW YORK, NY (February 1, 2011) — The Interactive Advertising Bureau (IAB) announced today that its Board of Directors has elected a new Chairman, Bob Carrigan, Chief Executive Officer, IDG Communications, Inc. Carrigan has served on the Board of Directors for five years and has been a member of the Executive Committee since last year. Carrigan assumes the role of Chairman from David J. Moore, Chairman and Founder of 24/7 Real Media. Moore will continue to remain active in IAB, and will be heading the Search Committee to find a new CEO for the organization. The Board of Directors plans to vote on the rest of the board appointments and additions at its Annual Leadership Meeting Ecosystem 2.0: The People vs. Data, scheduled for February 27-March 1 at La Quinta Resort & Club in Palm Springs, CA.

“After 18 months as Chairman of IAB, six months longer than the expected term, I am pleased to pass the torch to Bob Carrigan. Bob is a recognized leader, with a firm commitment to the IAB, and I am confident he will bring a strong vision to the organization as it continues to be a force of change in our industry,” said David J. Moore.

“I’m energized to be taking on this position at such a crucial, transformational time for media, just when more marketers are shifting their attention to building brands online and engaging with their consumers in creative, new ways,” said Carrigan. “In the coming months, the IAB will be focused on leading the industry on some challenging and exciting issues—from mobile to local to privacy. I look forward to playing an integral role building and expanding on IAB’s legacy of outstanding accomplishment and guiding the interactive landscape of tomorrow.”

As Chairman, Carrigan will lead the IAB in its pursuit of six strategic objectives of the organization in 2011—Making Measurement Make Sense, Building Brands Online, Protecting Privacy, Data Demystification, the launch of the Mobile Marketing Center of Excellence, and Supply Chain Simplification.

Bob Carrigan oversees IDG’s media operations, including online, print, and events in 90 countries around the world. Prior to assuming his worldwide CEO role in 2008, Carrigan was responsible for IDG Communications media business units in the U.S. Carrigan has also held senior executive positions at AOL and Spinner.com.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

IAB Media Contact
Marnie Black
917.828.7308
[email protected]