Friday, September 21, 2007
Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia Elected Vice Chair of IAB

IAB Also Appoints New Members to Its Executive Committee and Names Four New Members to Its Board of Directors

New York, NY (September 21, 2007) - The Interactive Advertising Bureau (IAB) announced today that its Board of Directors has elected Wenda Harris Millard as Vice Chair. Millard has served on the IAB Board of Directors and its Executive Committee since 2003.

Wenda is truly a pioneer in our space and has played a critical role in the exponential growth of the interactive advertising industry, said Jim Spanfeller, Chairman of the IAB and President and CEO of Forbes.com. We are fortunate that she is increasing her already significant role within the IAB.

A seasoned executive with more than 25 years of publishing and advertising experience, Millard was recently named President, Media at Martha Stewart Living Omnimedia (MSLO), overseeing MSLOs media businesses, which include Publishing, Internet and Broadcasting. She is charged with expanding the companys presence in the digital space and creating cross-platform opportunities for advertisers to leverage the brands passionate consumer connection. Previously she held senior positions at Yahoo!, Ziff Davis Media, DoubleClick, SRDS, Family Circle and Adweek magazines. Millard has received numerous industry awards including the American Advertising Federations Silver Medal Award as Advertising Person of the Year. Advertising Age named her a Digital Media Master, acknowledging her as one of the 20 most influential executives in interactive media.

I look forward to working with the IAB and its Board in furthering the important mission of continued growth for the interactive advertising industry, said Millard. As all marketing and advertising become digital, it is increasingly important to ensure a solid foundation and strategic vision for the long-term.

The IAB Board is integral to our ability to implement real and sustainable change within the industry, and having Wenda as our Vice Chair will help us drive our agenda forward, said Randall Rothenberg, President and CEO of the IAB. I am honored to work with one of the great leaders in our industry.

Millard also sits on the board of the Ad Council, the Advertising Education Foundation, the James Beard Foundation, Do Something and, prior to joining MSLO, served on its board of directors.

Today, the IAB also announced new appointments to its Executive Committee which oversees the activities of the Board as it relates to the operations of the association. In addition, the IABs Board of Directors named four new members to its ranks.

The Executive Committee of the IAB Board of Directors includes (new members of the executive committee are indicated *):

Chairman: Jim Spanfeller, President & CEO, Forbes.com
Vice-Chair: Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia
Secretary: David Moore, Chairman and CEO, 24/7 Real Media, Inc.
Treasurer: Bruce Gordon, CFO, SVP, Walt Disney Internet Group
Tim Armstrong, President, Advertising & Commerce, VP, Google Inc.
Neil Ashe, CEO, CNET Networks, Inc. *
Mike Hard, Vice President, Microsoft Digital Advertising Solutions, US Sales *
Dave Morgan, Founder and Chairman, Tacoda *
Martin Nisenholtz, SVP, Digital Operations, New York Times Company
Steve Wadsworth, President, Walt Disney Internet Group (Chairman Emeritus)
Rich LeFurgy, Principal, Archer Advisors (Founding Chairman, ex-officio)
Randall Rothenberg, President & CEO, Interactive Advertising Bureau

The four new members of the IAB Board of Directors are:

Ned Desmond, President, Time Inc. Interactive
Peter Horan, CEO, IAC Media and Advertising
Tad Smith, CEO, Reed Business Information
Matt Wise, President & CEO, Q Interactive

The full list of the IAB Board of Directors:

Jeremy Allaire, Chairman and CEO, Brightcove
Tim Armstrong, President, Advertising & Commerce, North America, VP Google Inc.
Neil Ashe, CEO, CNET Networks, Inc.
Michael Barrett, Chief Revenue Officer, Fox Interactive Media/MySpace
John Battelle, Chairman, Federated Media
Bob Carrigan, President, IDG Communications, Inc.
Eric Chandler, President, Internet Idearc Media Superpages.com
Sarah Chubb, President, CondNet
Ned Desmond, President, Time Inc Interactive
Joe Fiveash, EVP, The Weather Channel Interactive
Mitch Golub, President, Cars.com
Mike Hard, VP, Microsoft Digital Advertising Solutions, US Sales
Peter Horan, CEO, IAC Media and Advertising
Kathy Kayse, EVP, US Sales & Partnerships, AOL Media Networks
Patrick Keane, EVP & CMO, CBS
Randy Kilgore, Chief Revenue Officer, Tremor Media
Leon Levitt, VP, Digital Media, Cox Newspapers
Caroline Little, CEO & Publisher, WPNI
Dave Madden, EVP, Sales, Marketing and Business Development, WildTangent
Riley McDonough, SVP, Consumer Markets WebMD Health
Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia
Dave Moore, Chairman and CEO, 24/7 Real Media, Inc.
Dave Morgan, Founder and Chairman, Tacoda
Peter Naylor, SVP, NBC Universal Digital Media Sales, NBC Universal
Martin Nisenholtz, SVP, Digital Operations, New York Times Company
David Payne, SVP, General Manager, CNN.com
Lance Podell, Chief Executive Officer, Seevast
Randall Rothenberg, President & CEO, Interactive Advertising Bureau
Javier Saralegui, President & COO, Univision Online
Warren Schlichting, VP, New Business Strategy, Comcast Spotlight
Tad Smith, CEO, Reed Business Information
Jim Spanfeller, President & CEO, Forbes.com
Jeff Webber, SVP & Publisher, USATODAY.com
Matt Wise, President & CEO, Q Interactive
Dave Yovanno, GM, ValueClick Media
Rich LeFurgy, Principal, Archer Advisers (Founding Chairman, ex-officio)
Bruce Gordon, CFO, SVP, Walt Disney Internet Group (Treasurer)

About the IAB:

Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactives share of total marketing spend, and of its members share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates the advertising industry about interactive advertising.

IAB Media Contact:
Marla Nitke
Marketing Communications Director
[email protected]
212.380.4714

Biographies of New Members of the IAB Board of Directors:

NED DESMOND
Ned Desmond is President of Time Inc Interactive, which oversees digital strategy and technology at Time Inc. Prior to TII, he held a number of roles in the San Francisco area, including the editor and president of Business 2.0. Mr. Desmond began his career in journalism at Boston-area newspapers, joined Time magazine in 1984 as a researcher and staff writer, and later served as the New Delhi bureau chief and subsequently the Tokyo bureau chief. He left Time magazine in 1996 to work for search-engine start-up Infoseek in Silicon Valley, where he launched Infoseek Japan in a joint venture with Digital Garage, and later worked with Disney on the creation of Go.com. He is a board member of the Online Publishers Association and New York Universitys Masters in Publishing Program.

PETER HORAN
Peter C. Horan is CEO of IAC Media & Advertising. In this role, he is responsible for the strategic growth of the companys Media & Advertising sector, which is comprised of the IAC Search & Media businesses - Ask.com, IAC Advertising Solutions and IAC Consumer Applications & Portals - as well as the Citysearch and Evite brands. Mr. Horan previously served as CEO of AllBusiness.com, Inc. In this capacity, he was responsible for driving a fast-growing web media and e-commerce content business. Under his leadership, AllBusiness.com led the development of a completely new publishing platform for small businesses, while continuing to achieve accelerated site performance.

TAD SMITH
Tad Smith is CEO of Reed Business Information, publisher of Variety and Broadcasting & Cable among over a hundred other franchises, websites, and market research companies. In addition to his Reed responsibilities, Mr. Smith has an adjunct appointment to the Stern School of Business at New York University as professor, where he teaches the course Strategy and Finance for Entertainment, Media, and Technology Companies. Prior to joining Reed, Mr. Smith worked for McKinsey & Company and Starwood Hotels & Resorts Worldwide.

MATTHEW WISE
Matt Wise was appointed President and Chief Executive Officer of Q Interactive in July 2006. Mr. Wise joined the company in October of 2004 as Senior Vice President of Marketing and subsequently became Chief Marketing and Sales Officer, through which he led the organizations sales, client services, business development and corporate and consumer marketing teams. Mr. Wise has also held senior management positions with LuckySurf, an entertainment and direct marketing company, Delphion, a spinout of IBM focused on global patent software, and Classified Ventures, an e-commerce company that runs Apartments.com, Cars.com, Homescape and co-branded solutions for 140 newspapers.