Wednesday, February 21, 2007
The Interactive Advertising Bureau Launches the Inaugural Issue of MIXX Magazine

IAB and Adweek Magazines Partner to Create a Monthly Supplement        

NEW YORK, NY (February 21, 2007) – The Interactive Advertising Bureau, the leading trade association for the Interactive Advertising industry, today announced the launch of the first issue of MIXX Magazine. MIXX, which stands for Marketing and Interactive Excellence, will provide marketers and agencies with Interactive advertising primers across all platforms including: mobile, digital video, display, search, user generated content, email, gaming, lead generation, local, and more.

The IAB and Adweek Magazines have partnered to produce MIXX Magazine with the help of Media Ventures Inc, a custom publisher. Each issue of MIXX builds on the work of the IAB committees highlighting a specific sector of the Interactive advertising industry.

The supplements will include an overview of each platform's impact on the future of advertising; a closer look at major advertisers that have used the medium successfully; insights on winning executional tactics and techniques and the latest research on the platform's effectiveness. The series kicks off with Mobile: Marketing in the Palm of your Hand.

"The goal of MIXX Magazine is to provide a real resource to marketers and agencies on how they can best leverage the diverse capabilities and benefits of Interactive," said Sheryl Draizen, SVP and General Manager of the IAB. "As advertisers continue to embrace and allocate additional dollars to all forms of Interactive, it is incumbent upon us to clearly articulate and showcase the true power of the medium."

"We are extremely excited to partner with the IAB on MIXX Magazine and deliver valuable information to our readers across the burgeoning marketing and advertising platforms of Interactive," said Wright Ferguson Jr., Publisher, Adweek Magazine. "The rich content and educational nature of MIXX will bring much needed depth and perspective to our readers on this subject."

"MIXX Magazine provides a bright, colorful, pertinent road map for the new digital frontier," said Randel McDowell, Chief Marketing Officer, Media Ventures Inc. "We are excited about the opportunity to work with the IAB and Adweek Magazines at such a crucial moment in advertising history."

The first edition of MIXX Magazine will be published in the 2/19/07 issues of Adweek, Brandweek and Mediaweek and digitally online at the corresponding Adweek Magazines websites and on www.iab.net. MIXX Magazine builds on the leading event of the Interactive industry, the MIXX Conference, Expo and Awards Show. For more information on MIXX Magazine, please visit www.iab.net/mixxmagazine and www.adweek.com.

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 300 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.

About The Nielsen Company

Adweek Magazines is part of The Nielsen Company, a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

About Media Ventures, Inc.

Media Ventures, Inc. (MVI) located in Norwalk, CT, has provided full-service integrated media and marketing solutions since 1985. MVI provides professional, editorial, and design services to some of the world's largest publishing companies. Specializing in the B2B space, MVI's services include project management and consultation, research, writing, proofreading, fact verification, art & design, layout, electronic page production, advertising creation/production, advertising sales, custom cartography and printing. MVI is a member of the Custom Publishing Council.

IAB Contact
Marla Nitke
Director, Marketing Communications
212.380.4714
[email protected]