Tuesday, July 25, 2006
IAB ANNOUNCES A DISTINCT HISPANIC CATEGORY FOR THE MIXX AWARDS

Supported by Ongoing Efforts of the IAB Hispanic Committee

New York, NY (July 25, 2006) The Interactive Advertising Bureau (IAB) and the IAB Hispanic Committee today announced the addition of a separate category for the MIXX Awards focused specifically on Interactive advertising targeted towards the Hispanic community. The addition of this new category is part of an ongoing effort by IAB’s Hispanic Committee to further educate advertisers and agencies on the marketing benefits and value of using Interactive to reach the Hispanic community.

The Hispanic market is one of the fastest growing segments of the population, with an increasing demand for sites that will speak to them in their language and address their very specific needs. To date, 12 million US Hispanic adults have internet access in the home, which represents 44%of the US Hispanic adult population. Over the last 6 months, Hispanic entry into the online marketplace has outpaced the general market by nearly half. *

“With the converging forces of the US Hispanic Media Market and new digital advertising methods it is time to focus on those marketers who have excelled at reaching their US Hispanc audience through interactive formats,” said Peter Blacker, Senior Vice President, Digital Media, Telemundo Network Group. “The Hispanic MIXX Award opens the opportunity for all Hispanic marketers that use Interactive as part of their marketing mix to be recognized and applauded for their great efforts.”

The MIXX Awards, devoted solely to Interactive advertising, is the only juried competition that recognizes excellence in both Creativity and Effectiveness. Celebrating the teams and talent that push Interactive to unprecedented levels, the MIXX Awards spans the full spectrum of Interactive platforms including broadband video and in-gaming categories as well as branding, direct response, mobile, iPTV, search, viral and others. Hispanic marketers are eligible to submit to any of the MIXX categories but now also have their own “best-of-Hispanic” award.

“We are extremely pleased to be able to announce the inclusion of a Hispanic focused category into the MIXX Awards and are grateful to the members of the Hispanic Committee who have stepped forward to collaborate and support this initiative,” said Sheryl Draizen, SVP, General Manager, Interactive Advertising Bureau. “As the Interactive industry’s award, it makes sense that we have an award focused on the innovations and advances of such a burgeoning market.”

Supporting sponsors of the Hispanic MIXX award include: AOL, Batanga, ESPNdeportes.com, Google, Inc., InsightExpress, MSN, StarMedia, Telemundo Network Group, Terra Networks USA, Univision Online, and Yahoo!, Inc.

The MIXX Awards are open to marketers and advertising agencies that have run Interactive marketing campaigns from April 1, 2005 through March 31, 2006. The deadline for submissions is August 4, 2006.

This year’s awards ceremony closes the MIXX Conference and Expo on September 26 at the ultra-luxe Gotham Hall in Manhattan. The evening, one of the official events of Advertising Week 2006, will honor the winners with a multimedia showcase at a gala dinner, hosted by popular comedian Richard Jeni. For more information about the MIXX Awards, please visit www.mixx-awards.com.

The MIXX 2.6 Conference, Expo and Awards is the official Interactive event of Advertising Week 2006.

For a full agenda visit www.mixx-expo.com.

* Source: 2005 AOL Roper Study, 2003 Current Population Survey and Mediamark Research, Inc. (MRI) Fall 2004, Adults 18+)

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.

 

Interactive Advertising Bureau
Marla Nitke
Marketing Communications Director
212-380-4714
[email protected]