Thursday, June 8, 2006

Brand Marketers Judge Creativity and Effectiveness in Interactive Advertising

New York, NY (June 8, 2006) – The Interactive Advertising Bureau (IAB) and Adweek Magazines today announced the line-up of leading brand marketers who will serve as the judging panel for the 2006 MIXX Awards.  The MIXX Awards, devoted solely to Interactive advertising, is the only juried competition that recognizes excellence in both Creativity and Effectiveness.

Celebrating the teams and talent that push Interactive to unprecedented levels, the MIXX Awards spans the full spectrum of Interactive platforms including the newly added broadband video and in-gaming categories as well as existing categories such as branding, direct response, mobile, iPTV, search, viral and others.

“The MIXX Awards is the Interactive industry’s award show,” said Greg Stuart, CEO, IAB. “We are proud to have such a distinguished award that acknowledges those marketers and their agencies that have truly leveraged the full extent of the medium by creating outstanding Interactive campaigns.”

An independent panel of some of the world’s most respected brand marketers with direct control and influence over some of the largest advertising budgets preside over the judging of the MIXX Awards. 

The 2006 MIXX Judges include:

David Adelman – Media Director, Johnson & Johnson
Karen Benezra – Editor, Brandweek
Mary Bermel – Interactive, Brand Advertising, Hewlett-Packard
Deirdre Bigley – VP Worldwide Advertising, IBM
Colleen Cassell – Customer Direct Marketing, Sears Holding Company
Laura Cicchelli – VP of Marketing, Sheraton
Jack Haber – VP, E-Business, Colgate Palmolive
Natasha Householder - Media Director, Ernst & Young
Tim Kopp – VP Global Interactive Marketing, The Coca-Cola Company
Bob Liodice – President and Chief Executive Officer, ANA
Tom Lynch – VP Marketing Integration, ING
Patrick McKenna – Manager, Marketing Communications, BMW of North America, LLC
John Peebles – VP, Marketing, Cendant Car Rental Group
John Raj - VP, Advertising and Emerging Media Platforms, Visa USA
Mark Stephens – Senior Manager, Motorola
Irena Valles – Director, Business Development, Beiersdorf
Sue Zibelli – Manager of Media Services, Novartis

“The MIXX Awards represent the gold standard in Interactive advertising and the winners stand as vital examples of how to create successful Interactive campaigns.” said Bob Liodice, president and CEO, Association of National Advertisers. “I am thrilled to be a part of this esteemed panel of judges for this coveted industry award.” 

The MIXX Awards are open to marketers and advertising agencies that have run Interactive marketing campaigns from April 1, 2005 through March 31, 2006. The deadline for submissions is August 4, 2006.

This year’s awards ceremony closes the MIXX Conference and Expo on September 26 at the ultra-luxe Gotham Hall in Manhattan.  The evening, one of the official events of Advertising Week 2006, will honor the winners with a multimedia showcase at a gala dinner, hosted by popular comedian Richard Jeni. For more information about the MIXX Awards, please visit

Last year the Awards’ ultimate honor, Best In Show, went to McKinney for its “Art of the H3ist” campaign for Audi of America. Additional winners included an impressive group of marketers including, IBM, Kraft Foods, General Motors, Mercedes Benz, xBox, and others. 

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit

About VNU Business Publications USA:
Adweek Magazines are published by VNU Business Publications USA, a part of VNU Business Media. VNU Business Publications USA publishes 52 b-to-b titles in the entertainment, media, marketing, performance, travel and design industries. Its portfolio also includes The Hollywood Reporter, Adweek, National Jeweler, and Successful Meetings.

Interactive Advertising Bureau
Marla Nitke
212.380.4714                                                   [email protected]