Wednesday, September 28, 2005
IAB AND ADWEEK MAGAZINES ANNOUNCE FIRST-EVER MIXX AWARD WINNERS

Best in Show Awarded to McKinney for Audis Art of the H3ist Campaign

Johnson & Johnson, Former MediaVest Exec Adam Gerber and Yahoo!s Wenda Harris Millard Honored with IAB Achievement Awards

New York, Sept. 28, 2005 The Interactive Advertising Bureau (IAB) and Adweek Magazines last night concluded the MIXX Conference and Expo with the first-ever MIXX Awards to honor exceptional Interactive advertising and marketing (www.mixx-awards.com/gallery). Comedian Richard Jeni emceed the multimedia extravaganza, which was attended by senior executives from leading agencies, advertisers and publishers.

Given the dynamics of online media, advertisers success is contingent upon both creativity and effectiveness, said Greg Stuart, president and CEO of the IAB. We created the MIXX Awards to build an authoritative body of incredible work reflecting those principles work that truly represents benchmarks of excellence, today and in the future.

The Galas ultimate honor, Best In Show, went to McKinney for its Art of the H3ist campaign. McKinney was a powerful contender in numerous categories, taking home the coveted Gold MIXX Award in both Product Launch and Online Integration, and Silver for Word of Mouth and Viral Marketing.

"We are proud that Audi's Art of the H3ist has been recognized for both its creativity and its effectiveness in the market place,, said McKinney president and CEO Brad Brinegar. "Winning Best of Show at the MIXX Awards for The Art of the H3ist is further proof that Audi is truly the 'Never Follow' brand. We are excited and look forward to participating in the MIXX Awards and Conference again next year."

The MIXX Awards was judged by an independent panel of some of the worlds most esteemed brand marketers who have direct control and influence over some of the largest advertising budgets. It is the only competition to evaluate all critical components of the Interactive marketing mix, including strategy, creative, execution and results.

MIXX Award Winners:

Best in Show
McKinney for Audi of America, Art of the H3ist

Brand Awareness & Positioning
Gold: OgilvyOne for IBM, U.S. Open On Demand
Silver: OgilvyOne for IBM, Help Desk
Bronze: Media Contacts/Arnold Worldwide for Tyson Food, Tyson Online Media

Product Launch
Gold: McKinney for Audi of America, Art of the H3ist
Silver: Freestyle Interactive for Electronic Arts/GAMES, The Sims 2
Bronze (tie): Publicis West for T-Mobile, Poser Mobile
Bronze (tie): Deep Focus for Universal Music Group, 2005 Universal Music Group Releases

Direct Response
Gold: Modem Media for Kraft Foods, Kraftfoods.com
Silver: Planning Group International for Celebrity Cruises, 15 Days of Fame
Bronze: Rapp Collins Worldwide Dallas for SunTrust Bank, NASCAR Winners Choice Sweepstakes

Search Marketing
Gold: GM Planworks for General Motors, GM Fastlane Blog Search Plan
Silver: JetBlue Airways for BlueSearch
Bronze: iCrossing for Advantage Rent-A-Car, The Advantage of Performance-based Search

Super Rich Media
Gold: Agency.com for Dulux, Dulux: Colour Chemistry
Silver: Big Fish Marketing for UPN, Americas Next Top Model
Bronze: Agency.com for Discovery Networks, Animal Planet: Dragons: A Fantasy Made Real

Online Integration
Gold: McKinney for Audi of America, Art of the H3ist
Silver: Modem Media for Dice, Dice Media and Search Campaign
Bronze: Modem Media for Kraft Foods, Kraftfoods.com

Mobile Platforms
Gold: R/GA for Yahoo!, Yahoo! Autos Interactive Race Game
Silver: Goodby, Silverstein & Partners for Elizabeth Arden, Elizabeth Arden: Curious Britney Spears
Bronze: These Days for Nokia, Nokia Valentine

Interactive Television
Gold: Critical Mass for Mercedes-Benz USA, Mercedes-Benz iTV
Silver: GM Planworks for Chevrolet, Chevrolet Olympics Campaign on TiVo
Bronze: MediaVest for Kraft, Kraft-A&E Hollywood Home Movies

Word of Mouth, Viral & Peer-to-Peer
Gold: AKQA for Xbox, Halo 2 Viral Campaign
Silver: McKinney for Audi of America, Art of H3ist
Bronze: COG1 for Transworld Entertainment, Pimp My Tree

Business-to-Business
Gold: OgilvyOne for IBM Middleware is Everywhere Industries Campaign
Silver: MRM Partners for Microsoft, Microsoft Windows Anti-Spyware
Bronze: Euro RSCG SF and Media Contacts SF for Barclays Global Investors, Momentum/New You

Public Service & Not-For-Profit
Gold: Agency.com for National Society of the Prevention of Cruelty to Children (NSPCC), Someone to Turn to Campaign
Silver: AOL Media Networks/360 Creative for Federal Voting Assistance Program, Fight Mannequinism
Bronze: BabyCenter.com for The National Partnership to Help Pregnant Smokers, Quit Smoking During Pregnancy

MIXX Achievement Awards
The IAB also announced the first MIXX Impact Awards, celebrating the individuals and companies who have contributed significantly to the growth of the Interactive advertising Industry. The recipients were nominated by the IAB board of directors and voted for by the IAB member companies:
Agency Impact Award: Adam Gerber, former, SVP, Director of Strategy & Innovation, Mediavest Worldwide
Marketer Impact Award: Johnson & Johnson
Publisher Impact Award: Wenda Harris Millard, Chief Sales Officer, Yahoo!

MIXX Judges
David Adelman, Media Director, Johnson & Johnson
Karen Benezra, Editor, Brandweek
Bob Liodice, President and CEO, ANA
Danuta Shasha, VP of Direct Media Services, Fidelity
Deirdre Bigley, VP Worldwide Advertising, IBM
Elwin de Valk, VP, Marketing, Philips DAP North America
Matt Downing, Sr. Director, Acquisition and Subscriber Marketing, SIRIUS Satellite Radio
Jack Haber, VP, E-Business, Colgate Palmolive
John Peebles, VP Online Marketing, Cendant Car Rental Group
Mary Bermel, Interactive, Brand Advertising, Hewlett-Packard
Natasha Householder, Media Director, Ernst & Young
Shelley Rochester, VP, Acquisition Marketing, TD Waterhouse
Stephen Blumberg, Director, Global Media and New Channels, MasterCard International
Tim Smith, Director of Brand Management and Advertising, Ameritrade
Tim Kopp, Global Beauty "Consumer Connect" Program Leader, Procter and Gamble
Sue Zibelli, Manager of Media Services, Novartis

MIXX Awards Sponsors
AOL Media Networks
Walt Disney Internet Group
Google
MSN
Yahoo! Search Marketing

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.

Interactive Advertising Bureau

Lynn Trono
212.380.4707
[email protected]