Wednesday, September 14, 2005
IAB AND ADWEEK MAGAZINES PRESENT THE MIXX CONFERENCE AND EXPO DURING ADVERTISING WEEK 2005

Keynotes include: Yusuf Mehdi, MSN; Charlie Rose interviews Tom Freston, Viacom; Jon Miller, AOL; Mark Rosenthal, IPG Media

New York, NY (September 14, 2005) The Interactive Advertising Bureau (IAB) and Adweek Magazines announced an impressive line-up of speakers and programming for their MIXX Conference and Expo.

Scheduled to help kick off Advertising Week 2005 on September 26 & 27 at the Millennium Broadway Hotel in New York, the MIXX Conference will focus on the how of Interactive Advertising. This two-day event will guide marketers and agency professionals on better ways to reach their target audiences; build more immersive brands; and achieve more effective results from their advertising dollars.

The MIXX represents the very best in Interactive Advertising, said Bob Liodice, CEO of the Association of National Advertisers (ANA). Marketers recognize that Interactive advertising has become a critical component of their marketing mix and the MIXX Conference will show them how to integrate it successfully.

MIXX promises to be the pre-eminent Interactive event of the year with a powerful line-up of keynote speakers and programming. Morning keynotes include: Yusuf Mehdi, SVP, MSN Information Services & Merchant Platform who will focus on New Marketing Avenues for Madison Avenue as well as an exclusive interview with Charlie Rose and Tom Freston, Co-President and Co-COO of Viacom.

In the afternoon, attendees will hear from the masterminds behind Audis Art of the H3ist Campaign and take a look into the future with Jon Miller, Chairman and CEO, AOL and Mark Rosenthal, Chairman and CEO, IPG Media as they discuss the Media Landscape of 2010. The full agenda can be found at www.mixx-expo.com.

The exhibit hall presents an all-star line-up of vendors showcasing the latest advertising and marketing solutions.

MIXX fuses together the perfect combination of programming, speakers and attendees, said Greg Stuart, CEO of the IAB. Joining us is a cross-section of industry masterminds behind the greatest innovations in advertising technology, creativity, planning and research in both interactive and traditional arenas.

Already registered is an impressive list of marketers and agencies including: AKQA, American Express, Ameritrade, Carat, CitiGroup, Colgate Palmolive, IBM, Coca-Cola, Digitas, FCB, Hewlett Packard, Johnson & Johnson, JP Morgan Chase, MasterCard, Mediavest, Modem Media, Molson, Novartis, Pepsi, Phillips, Pfizer, Proctor & Gamble, Sony, Southwest, Unilever and W Hotels and many more.

MIXX is the place to be for anyone who is serious about Interactive Advertising, said Matt Scheckner, Executive Director, Advertising Week 2005. We are delighted that this impressive conference will help kick off Advertising Week 2005.

The MIXX Conference culminates with the MIXX Awards, where the finalists and winners will be honored for their exceptional work in Interactive advertising. With over 15 categories the MIXX Awards recognizes Interactive excellence in both Creativity and Effectiveness. The show will be emceed by Richard Jeni, winner of the American Comedy Award for Best Male Stand-Up and the Cable Ace Award for Best Stand-Up Comedy Special, as well as co-star with Jim Carrey in The Mask. Additional information can be found at www.mixx-awards.com.

About the IAB:

Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.

About Advertising Week 2005

Advertising Week 2005 is the largest gathering of advertising & media decision-makers in North America. The five day event runs from September 26-30, 2005 and includes a diverse mix of keynotes and panels, public exhibitions, conferences, awards shows and unique special events. Advertising Week is comprised of nearly 300 events, is supported by 33 major advertising & media trade groups and is funded by a host of corporate partners led by Yahoo!, Time Warner, Panasonic, Infinity, Reuters, The New York Times, and the Museum of Television and Radio. Advertising Week 2005 is a 501(c)(6) not-for-profit corporation. For more information, and a complete calendar of events, go to www.advertisingweek.com.

Media Contacts:

Advertising Week

Jack Mello

201-981-5617

[email protected]

Interactive Advertising Bureau

Lynn Trono

212.380.4707

[email protected]