Friday, August 12, 2005
INDUSTRY INFORMATION VIA NEW IAB SMARTBRIEF ALL ACCESS

WASHINGTON, August 10 The Interactive Advertising Bureau (IAB) today announced the launch of IAB SmartBrief All Access, an online resource with extensive advertising industry and company information. The service is available exclusively to subscribers of the free IAB SmartBrief e-mail news service.

All Access is a comprehensive news and information companion for IAB SmartBrief subscribers. The portal gives advertising and marketing industry professionals a fast, easy way to stay abreast of breaking news headlines, press releases and financial data on more than 40,000 companies, as well as the ability to research past SmartBrief issues and industry special reports. Hyperlinked company names within the daily e-mail service take readers directly to a custom All Access page about each company. All Access includes information provided in part by Hoover's, Inc., PR Newswire and Business Wire.

"All Access will give the interactive advertising industry a great resource for staying on top of breaking news and researching companies, said Greg Stuart, IAB President and CEO. This will be a valuable resource for thousands of industry professionals, and we are excited to offer this companion to IAB SmartBrief."

Launched two years ago in partnership with publishing company SmartBrief, Inc., IAB SmartBrief is the premier e-mail publication for daily, industry news. Its 11,000 subscribers include high-level executives from hundreds of corporate brands, agencies, media properties, and advertising companies around the world. Although All Access is restricted to IAB SmartBrief readers, subscription to IAB SmartBrief is free of charge.

To subscribe to IAB SmartBrief and see All Access, visit www.smartbrief.com/iab.

About the IAB                                                                                                                       

Founded in 1996, the Interactive Advertising Bureau (IAB) represents more than 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling more than 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.

About SmartBrief, Inc.

SmartBrief, Inc., is a leading publisher of business news and information. Through partnerships with associations, corporations and professional societies, SmartBrief delivers industry-specific daily news to 750,000 subscribers in more than 28 industries. By combining proprietary technology and human intelligence, SmartBriefs services allow professionals to absorb critical information quickly and stay abreast of their industries. For information, visit www.smartbrief.com.

Contact Information:

SmartBrief, Inc.

Merritt Colaizzi

202.737.5500, ext. 265

[email protected]

Interactive Advertising Bureau

Lynn Trono

212.380.4707

[email protected]