Friday, March 18, 2005
The MIXX AWARDS RECOGNIZES INTERACTIVE EXCELLENCE IN CREATIVITY and EFFECTIVENESS JURY OF ESTEEMED BRAND MARKETERS TO SELECT WINNING CAMPAIGNS

The MIXX Awards Recognizes Interactive Excellence in Creativity and Effectiveness Jury of Esteemed Brand Marketers to Select Winning Campaigns

New York, NY (March 2005) –The Interactive Advertising Bureau (IAB) and Adweek Magazines will co-produce the first-ever MIXX Awards for Marketing and Interactive Excellence (www.mixx-awards.com). The MIXX Awards is the only juried competition devoted solely to Interactive, recognizing and celebrating the teams and talent that push Interactive marketing and advertising to unprecedented levels. The MIXX Awards will honor today’s leading online campaigns like search and rich media, as well as tomorrow’s cutting-edge advertising platforms, such as wireless and interactive television.
“Interactive advertising as a medium has emerged as a leading force in mainstream marketing, one that is worthy of its own award show,” said Greg Stuart, president and CEO, IAB. “The MIXX Awards recognizes and acknowledges those marketers who truly stand out from the pack.”

The MIXX Awards is unique in that it focuses on and evaluates all key facets of a campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.

“Interactive advertising is integral to any marketing plan today,” said Wright Ferguson, executive vice president, Adweek Magazines. “The onus is on our industry to recognize those who produce the most outstanding work within any given category, and the MIXX Awards does this for Interactive.”

The MIXX Awards is judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets including:

Bob Liodice, President and CEO, ANA
Calvin Lui, VP Sales & Mktg, Ticketmaster
Danuta Shasha, VP of Direct Media Services, Fidelity
Deirdre Bigley, VP Worldwide Advertising, IBM
Jack Haber, VP, E-Business, Colgate Palmolive
John Peebles, VP Online Marketing, Cendant Car Rental Group
Mary Bermel, Interactive, Brand Advertising, Hewlett-Packard
Mike Lucero, Group Product Manager – Brand Advertising, Microsoft
Natasha Householder, Media Director, Ernst & Young
Shelley Rochester, VP, Acquisition Marketing, TD Waterhouse
Stephen Blumberg, Director, Global Media and New Channels, MasterCard International
Tim McCleary, Manager of Corporate Identity, Online Marketing, GE
Tim Smith, Director of Brand Management and Advertising, Ameritrade

“The MIXX Awards represent the very best in Interactive Advertising, giving all marketers creative insights for building successful brands,” added Bob Liodice, president and CEO, Association of National Advertisers.

The prestigious MIXX Awards are open to marketers and advertising agencies that have run Interactive marketing campaigns from January 1, 2004 through March 31, 2005. The deadline for submissions is July 22, 2005. The finalists and winners will be announced at the MIXX Awards gala on September 27th held at the landmark Hudson Theater of the Millennium Hotel. The awards show closes the MIXX Conference and Expo (Sept 26th-27th), which helps kick-off Advertising Week 2005. For more information about the MIXX Awards, please visit www.mixx-awards.com

About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising.

About VNU Business Publications USA
Adweek Magazines are published by VNU Business Publications USA, a part of VNU Business Media. VNU Business Publications USA publishes 52 b-to-b titles in the entertainment, media, marketing, performance, travel and design industries. Its portfolio also includes The Hollywood Reporter, Adweek, National Jeweler, and Successful Meetings.

Media Contact:
Cathy Callegari – IAB – 212-579-1370 or
[email protected].