Thursday, March 3, 2005
IAB PRESENTS It's 2005 LEADERSHIP FORUM: THE PERFORMANCE MARKETING IMPERATIVE, MARCH 22 IN CHICAGO

Jack Bowen, GM and Dean Harris, Vonage to Keynote
New York, NY (March 2005) – Devoted to the unique needs of direct marketers the 2005 IAB Leadership Forum will focus on performance marketing on the Web, for a full day on March 22nd at the Ritz Carlton Hotel in Chicago, IL.

“IAB’s Leadership Forum: The Perfomance Marketing Imperative is the only event where you will get the latest look at how Interactive is changing the face of direct marketing today,” says Greg Stuart, IAB President and CEO. “If you are a direct marketer and are looking for ways to take direct marketing to a whole new level, this is a must-attend event.”

Keynoting the event in the morning will be Jack Bowen, General Motors General Director of CRM, who will focus on how one of the world’s largest media buyers is shifting its marketing investments to new media, and in the afternoon will be Dean Harris, Vonage Chief Marketing Officer, who will focus on “Managing big league budgets.”

Attendees will hear directly from senior brand marketers and agency professionals on topics including: online advertising strategies that drive offline sales; how to employ analytics as a competitive differentiator; expanding the power of search; identifying and acquiring your best prospects online; and much more.

The 2005 Leadership Forum is sponsored by CoolSavings, Inc. with Overture, Advertising.com, AJinteractive, Atlas DMT, Business.com, Casale Media, and Kanoodle.

Registration is free for qualifying advertising and marketing professionals.

Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information please visit www.iab.net.